In a significant move that underscores its commitment to innovation and sustainability, Mondelēz International has joined forces with the Hedera Council, becoming the latest member of the stewardship overseeing the Hedera open source, leaderless proof-of-stake public network.
Mondelēz International, a powerhouse in the global food industry known for beloved brands such as Oreo, Cadbury, and Toblerone, aims to harness distributed ledger technology (DLT) to revolutionize its operations and customer experiences.
Mondelēz International’s pioneering digital solutions for enhanced efficiency
Mondelēz International’s membership in the Hedera Council marks a pivotal step in its journey towards digital transformation. With a workforce of approximately 91,000 employees and operations spanning over 80 countries, the company is poised to develop cutting-edge DLT-based solutions. These initiatives are set to improve supply chain management, streamline business processes, and ultimately, provide enriched customer experiences.
A notable endeavor illustrating this commitment is Mondelēz’s collaboration with SKUx, an emerging fintech and payments platform. This partnership aims to enhance consumer offer experiences through the integration of a near real-time digital payment option, leveraging Hedera’s technology. This innovative approach not only modernizes payment methods but also paves the way for the first real-world DLT application in tracking consumer-packaged goods’ supply chains.
Strengthening the digital economy with Web3 and DLT
The Hedera Council, comprising over 30 diverse organizations, governs the Hedera network, which stands at the forefront of the decentralized economy. Mondelēz International’s foray into DLT reflects its ambition to lead the snack industry into the digital age, focusing on customer engagement, business efficiency, and sustainability through the application of Web3 and DLT technologies.
Xiang Xu, Global COE Leader of Digital Strategy and Blockchain at Mondelēz International, expressed enthusiasm about the partnership, highlighting the vast potential of DLT in addressing retail industry challenges. The company’s initiative is a testament to its proactive stance on adopting innovative technologies to meet evolving consumer demands and industry standards.
Bill Miller, co-chair of the Membership Committee for the Hedera Council, lauded Mondelēz International’s role as a global food leader. He emphasized the importance of integrating such a significant player into the Hedera Council, envisioning the collaboration as a driving force for developing relevant business solutions across the consumer-packaged goods and retail sectors.
Mondelēz International’s strategic decision to join the Hedera Council and explore DLT applications signals a new era of digital transformation within the global food industry. By leveraging the power of Hedera’s network, Mondelēz aims to not only enhance its operational efficiencies and sustainability initiatives but also to redefine the way consumers interact with their favorite brands. This partnership embodies the synergy between traditional industry giants and innovative technological frameworks, setting a new benchmark for digital excellence in the consumer-packaged goods sector.
Conclusion
Mondelēz International’s collaboration with the Hedera Council represents a significant milestone in the convergence of traditional industries with cutting-edge distributed ledger technologies. This strategic move not only highlights Mondelēz’s commitment to innovation and sustainability but also positions the company at the forefront of digital transformation within the global food industry. By embracing DLT, Mondelēz International is set to revolutionize its supply chain management, enhance customer engagement, and improve business efficiencies, paving the way for a more sustainable and efficient future. This partnership underscores the potential of blockchain technology to solve complex industry challenges and enhance the consumer experience, marking an exciting new chapter for Mondelēz International and the broader retail and consumer-packaged goods sectors.
