Louis Vuitton has officially announced Saoirse Ronan as their latest ambassador. This decision comes after a series of collaborations between the luxury fashion house and the American-Irish actress. Ronan has been a familiar face at various Louis Vuitton events, including the Academy Museum Gala and the brand’s Spring 2024 ready-to-wear show. Nicolas Ghesquière, the artistic director of women’s collections at Louis Vuitton, praised Ronan’s captivating performances and her charming personality. Saoirse Ronan, recognized for her roles in films like “Little Women” and “Lady Bird,” brings a blend of talent and authenticity to the brand.
Givenchy’s spring campaign features Amelia Gray Hamlin
Givenchy’s latest spring womenswear campaign stars model Amelia Gray Hamlin. The campaign showcases the brand’s sharply tailored pieces and feminine glamour, capturing Hamlin against a backdrop of bright white curtains. The collection, designed by former creative director Matthew M. Williams, includes a range of tailored jackets, gowns, and chiffon dresses. Hamlin’s appearance in the campaign solidifies her status as a rising fashion icon. She has previously participated in high-profile fashion shows and campaigns, including those for Chanel and DKNY.
Etro’s AI-driven campaign for spring 2024
In a groundbreaking move, Etro has launched its spring 2024 women’s collection campaign using artificial intelligence. Titled “Nowhere,” the campaign, created in collaboration with digital artist Silvia Badalotti, showcases a series of fantasy scenarios. The AI-generated images feature models in bold patterned and graphic pieces from Etro’s collection. Marco De Vincenzo, Etro’s creative director, emphasized the limitless possibilities of AI in fashion advertising, merging technology with traditional fashion aesthetics.
Orlebar Brown chooses Jonathan Bailey for Spring 2024 campaign
Orlebar Brown, the British resortwear brand, has selected Jonathan Bailey for its spring 2024 campaign. The “Bridgerton” star is featured against a backdrop of floral motifs, highlighting the collection’s theme “Blossom.” Since its acquisition by Chanel in 2018, Orlebar Brown has expanded globally, known for its tailored swimwear and resort lifestyle offerings. The campaign signifies the brand’s commitment to stylish and vibrant resort wear.
Boss launches Super Bowl-inspired capsule collection
Boss has expanded its collaboration with the National Football League by launching a Super Bowl-themed capsule collection. The collection features gender-neutral styles in silver, white, and black, including jackets, T-shirts, sweatshirts, and hoodies adorned with Super Bowl LVIII logos. The capsule will be available at a special retail space during the Super Bowl Experience in Las Vegas, as well as on various online and retail platforms.
The Folklore expands presence at New York Fashion Week
The Folklore, led by Amira Rasool, is set to broaden its impact at New York Fashion Week with its fall 2024 showroom. The platform, which aids brands in expanding globally, will host showrooms featuring diverse and emerging designers. This initiative supports The Folklore Connect’s mission to bring unique and varied fashion perspectives to the forefront of the industry.
Kenneth Cole and Lingua Franca collaborate for mental health
Kenneth Cole and Rachelle Hruska MacPherson of Lingua Franca have created a cashmere sweater capsule collection to support the Mental Health Coalition. The collaboration features slogans aiming to destigmatize mental health issues. Both designers have a history of advocating for mental health, making this partnership a natural alignment of their shared values.
Mara Hoffman partners with One&Only for Swimwear capsule
Fashion designer Mara Hoffman has launched an exclusive swimwear collection with One&Only Resorts. The collection, inspired by the vibrancy of One&Only locations, features sustainable materials and tropical patterns. Available exclusively at select One&Only resort boutiques and Mara Hoffman’s online store, the collection includes bikinis, one-piece swimsuits, and sarongs, reflecting Hoffman’s commitment to sustainable fashion.
Esprit revives 1980s classics for Spring 2024
Esprit is bringing back eight iconic pieces from the 1980s for its spring 2024 collection. This throwback includes the multisystem parka, soft suit, tracksuit, and other popular pieces from the era, emphasizing comfort, casual style, and functionality. The collection aligns with Esprit’s focus on American sportswear tradition and is part of their sponsorship at Copenhagen Fashion Week.
