Binance Expands Japanese Market Presence with Yen Spot Trading Pairs


  • Binance has announced the introduction of Japanese yen (JPY) spot trading pairs on its global platform and Japanese division, launching on March 12, with a zero-fee promotion to attract traders.
  • The exchange’s efforts to strengthen ties with Japan include re-entering the market with a local division, ceasing operations for Japanese residents to comply with regulations, and engaging in partnerships for fiat-based stablecoins, aiming to support the growth of the cryptocurrency ecosystem in Japan.



Binance, the leading global cryptocurrency exchange, has also announced a significant expansion of its services with the introduction of spot trading pairs for the Japanese yen (JPY) across its global platform and its Japanese trading division. 

The strategic move is set to launch on March 12, marking a notable development in Binance’s efforts to strengthen its foothold in the Japanese market and cater to a broader audience of crypto traders worldwide.

Zero-fee promotion to kickstart new trading pairs

To celebrate the launch of these new yen-crypto pairs, Binance has unveiled a zero-fee promotion that will last for one month. This initiative is expected to attract a significant number of new and existing traders by offering them an opportunity to engage in trading activities without the burden of transaction fees. 

The introduction of JPY spot trading pairs for major cryptocurrencies such as BNB, BTC, and ETH underscores Binance’s commitment to providing diverse trading options and enhancing liquidity on its platform.

Binance is strengthening ties with Japan

Binance’s decision to add JPY trading pairs comes from its concerted efforts to deepen its relationship with the Japanese market. In August, the exchange made a strategic move by setting up a local trading division, marking its re-entry into the Japanese market after a hiatus since 2021. This re-entry signifies Binance’s dedication to complying with local regulations and serving the Japanese crypto community more effectively.

Furthermore, Binance’s global platform ceased operations for residents in Japan in December of the previous year, as noted on its website. This move was part of a broader strategy to align its services with the regulatory requirements and market dynamics in Japan.

Collaborative ventures and regulatory developments

In addition to expanding its trading services, Binance has been actively engaging in partnerships to explore the potential of fiat-based stablecoins in Japan. A notable collaboration with Mitsubishi UFJ Trust and Banking Corporation (MUTB) aims to investigate and potentially launch yen and other fiat-based tokens by the end of 2024. Binance Japan’s ambitious goal to list 100 tokens on its platform is well underway, with the addition of the three new trading pairs bringing the total to 50 tokens offered.

Japan’s regulatory environment has been evolving to support the growth of the local crypto industry. Recent amendments to the tax regime, approved by the Japanese cabinet, now exempt companies from paying taxes on unrealized crypto gains. Additionally, a proposal allowing venture capital firms to invest directly in crypto startups has been approved, further signaling the government’s support for innovation and investment in the cryptocurrency sector.


Binance’s introduction of Japanese yen spot trading pairs represents a significant milestone in its global expansion strategy and its commitment to the Japanese market. By offering zero-fee trading promotions, partnering with local financial institutions, and aligning with Japan’s favorable regulatory changes, Binance is poised to enhance its service offerings and contribute to the growth of the cryptocurrency ecosystem in Japan and beyond.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Haseeb Shaheen

As a Web Researcher and Internet Marketer, Haseeb Shaheen delivers relevant valuable content for audiences. He focuses on financial and crypto market analysis, as well as technology-related areas that help people change their lives.

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