In Pictures: Puma to launch an NFT collection to celebrate its 75th anniversary


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  • Puma set to launch 10,000 NFT pieces to celebrate 75 years in business
  • The Mint Date is scheduled to be on 22nd Feb 2023, beginning at 15:00 UTC
  • The designs shall be influenced by the 1970 PUMA comics collection “Super PUMA.”

Puma will commemorate its 75th anniversary by expanding its Web3 presence and releasing a 10,000-piece collection of PFP (profile picture) NFTs (non-fungible tokens). The forthcoming series will include its renowned mascot ‘Super PUMA,’ which first appeared as a comic book protagonist in the 1970s. In addition, the company’s new avatar series will feature the brand’s greatest iconic sporting moments over the last 75 years.

Puma joins the NFT bandwagon

The Super PUMA PFP offers a variety of engaging perks and experiences, tokenized access to premium goods, and a direct connection to the German’s Multinational corporation famous designs.

The corporation will implement the NFTs across a variety of products and initiatives, including apparel, plush toys, and comic books, all of which will be accessible to NFT holders and non-NFT holders alike.

With the launch of these NFTs, the fashion entity wants to expand its Web3 presence. Additionally, it envisions its supporters using the renowned green mascot as their social media profile photo. As a Web3 trend, this is incredibly popular.

The new NFT collection was released one year after the fashion entity registered Puma.eth, the brand’s ENS (Ethereum Name Service) domain, in order to solidify its presence on the Web3 platform further. Adam Petrick, Chief Brand Officer at the corporation, stated:

Puma’s growing Web3 community played an important role in the launch of this new project. We listened to what our community wanted, and the Super PUMA PFP NFT is the result of that. It’s a great project to kick off our 75th anniversary as an expression of our brand mantra – Forever Faster – leaning on our history and heritage to push sport and culture forward through design and innovation.

Adam Petrick

A year has passed since the footwear company acquired ENS Domain and changed its Twitter identity to Puma.eth. During New York Fashion Week in September of last year, the entity debuted its first-ever metaverse experience, titled ‘Black Station’ (NYFW).

The NFT and airdrop details 

After being last seen on a New York runway in 2017 for Rihanna’s Fenty show, Super PUMA first returned to the brand’s universe for New York Fashion Week 2022. Last year, the German label staged “Futrograde,” an immersive runway show inspired by digital breakthroughs from the past, present, and future.

This new collection will have a total of 10,000 Super PUMA NFTs, with a portion of them being airdropped to Nitro Collection NFT holders. Holders of Puma’s Nitro NFT program gain access to futuristic and exclusive physical and digital shoe drops.

The company will continue to release innovative footwear through its Nitro project. Apart from the Nitro airdrop, 4,000 Super PUMA NFTs will be sold in the open market. In addition, another 2,000 NFTs will be set aside for the company’s collaboration with 10KTF, an online store in the virtual metropolis of “New Tokyo.”

Nitro airdrops will commence in late February, with the public sale following shortly after. According to the company’s representative, the Super PUMA comic will continue to be integrated into various business divisions and products across the brand.

In addition, the NFTs will retail for 0.15E. According to the company, Super PUMA enables them to have a unique PFP and community participation representation. In the future, they want to build narratives and communicate intricate stories through comics, visual entertainment, and much more using their hero. Click here to join the waiting list:

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Florence Muchai

Florence is a crypto enthusiast and writer who loves to travel. As a digital nomad, she explores the transformative power of blockchain technology. Her writing reflects the limitless possibilities for humanity to connect and grow.

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