ProShares officially announces the exciting launch of Short Ether-linked ETF”

ProShares bold reveal: Short ether-linked ETF, aiming to tap into crypto volatility

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  • ProShares has launched the Short Ether Strategy ETF (SETH), aiming to provide investors with a convenient way to profit from
  • Ether’s price movements through traditional brokerage accounts.
    The firm continues to expand its cryptocurrency ETF offerings, with SETH joining a lineup that includes Bitcoin and Ether-related funds, reflecting the growing demand for crypto investment products in traditional finance.

November 2, 2023 – In a significant move that underscores the burgeoning interest in cryptocurrency-related financial products, ProShares, a leading issuer of exchange-traded funds (ETFs), has announced the launch of its new Short Ether Strategy. Slated to trade on the New York Stock Exchange’s Arca under the ticker symbol SETH, this is engineered to provide investors with the leverage to potentially profit from Ether’s price volatility.

ProShares: A novel solution to shorting challenges

One of the primary highlights from the announcement is the strategy to gain exposure through Ether futures contracts. Michael Sapir, CEO of ProShares, illuminated the challenges investors face when trying to short Ether. He pointed out that such exposure has traditionally been both “onerous and expensive.” Sapir believes that SETH is here to change that narrative.

“SETH’s introduction is a game-changer,” stated Sapir. “It addresses the inherent challenges of acquiring short exposure to ETH. Moreover, its availability through traditional brokerage accounts adds a layer of convenience that has been missing for many investors.”

This groundbreaking ETF isn’t just about capitalizing on the downward movements of Ether. The essence of its creation, as Sapir elucidated, is about choice. “With today’s launch of SETH, ProShares now offers investors opportunities to profit both on days when Ether increases and when it drops — all through the convenience of a traditional brokerage account,” he explained.

An expanding cryptocurrency, Ether linked ETF portfolio

SETH isn’t ProShares’ maiden voyage into the realm of crypto ETFs. The firm has a growing repertoire of cryptocurrency-linked ETFs, catering to a wide range of investor preferences.

In October 2021, the financial world took note when ProShares unveiled its Bitcoin Strategy ETF. This ETF held the distinction of being among the inaugural Bitcoin-linked ETFs in the United States, marking a watershed moment for cryptocurrency acceptance in traditional investment circles.

.Other notable mentions in the firm’s crypto ETF lineup include the ProShares Ether Strategy ETF, Bitcoin and Ether Market Cap Weight Strategy ETF, and the Bitcoin & Ether Equal Weight Strategy ETF.

What lies ahead for crypto ETFs?

The rapid expansion of ProShares’ crypto ETF portfolio is a testament to the dynamic evolution of the cryptocurrency market and the growing demand for related investment products. Each ETF serves a distinct purpose, from betting on price increases to hedging against potential downturns.

But it’s not just about meeting market demands. ProShares’ expansion in this sector reflects a broader shift in traditional finance towards the inclusion of cryptocurrency assets. As regulatory bodies become more amenable to these new financial instruments and as investors become more crypto-savvy, the line between traditional and crypto finance continues to blur.

While the potential rewards of investing in crypto ETFs can be substantial, they don’t come without risks. The inherent volatility of cryptocurrencies means that the value of investments can swing dramatically in short periods. As with all investments, potential investors are urged to conduct thorough research and perhaps consult with financial advisors to understand the risks and rewards fully.


With SETH now entering the fray, the landscape of crypto-linked ETFs becomes richer and more diverse. For bullish investors, bearish investors, and everyone in between, there’s now an ETF tailored to their unique outlook on the crypto market. The big question now is, what’s next for ProShares and the world of crypto ETFs? Only time will tell.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Haseeb Shaheen

As a Web Researcher and Internet Marketer, Haseeb Shaheen delivers relevant valuable content for audiences. He focuses on financial and crypto market analysis, as well as technology-related areas that help people change their lives.

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