Electronic Arts, the publisher of the popular battle royale game Apex Legends, has unveiled an upcoming in-game event in collaboration with Grammy-winning artist Post Malone. This event is slated to kick off on November 10 and will extend over two weeks, promising a thrilling experience described as “two weeks of beautiful mayhem” in a recent blog post.
Apex Legends unveils in-game event featuring Post Malone
A key feature of the event is the introduction of a new limited-time mode called Three Strikes, tailored exclusively for this collaboration. In this mode, players will encounter a unique gameplay structure where squads are granted three chances to emerge as the final surviving team. Should a squad face elimination, they will forfeit one of their three strikes and be revived at a new location, fully equipped with their gear. However, losing all three strikes will result in the squad’s elimination from the game.
Post Malone has played a significant role in designing new “Iconic” tier cosmetic items, which include character skins and weapon attachments co-signed by the musician. Players will have the opportunity to earn up to 285 in-game “Camo Credits” daily by completing various challenges. They can then utilize these credits to unlock the exclusive cosmetic items. During the event, players will also have the chance to watch partnered Twitch streamers playing Apex Legends from November 7 to November 19.
Iconic cosmetics, skins, and other costumes in the event
By tuning into these streams, players can unlock exclusive Post Malone-themed cosmetics. To be eligible for this benefit, players must link their EA and Twitch accounts. Electronic Arts has highlighted this collaboration as the “biggest partnership in Apex Legends history.” Since its launch as a free-to-play game in 2019, Apex Legends has amassed over 100 million players across a range of gaming platforms, including PlayStation 5 and PS4, Xbox Series X/S and Xbox One, Nintendo Switch, and PC.
Post Malone, known for hit singles such as “Circles,” “Sunflower,” and “Rockstar,” marks the game’s initial substantial collaboration with a celebrity. This distinguishes Apex Legends from competing franchises like Call of Duty, which has integrated multiple musicians and celebrities as playable characters, including Snoop Dogg and Nicki Minaj. This collaboration with Post Malone exemplifies Apex Legends’ effort to stay at the forefront of the evolving gaming landscape.
As the gaming industry continues to expand, partnerships between gaming titles and renowned personalities from various domains aim to captivate audiences and maintain player engagement. The strategic alliance with Post Malone might pave the way for future similar collaborations within the gaming industry. As gaming transcends into dynamic entertainment platforms, intertwining with pop culture icons, musicians, and celebrities, it generates fresh opportunities for mutual growth and diversification.