Samsung has, yet again, climbed the ladder of the world smartphone market and thrived to beat Apple in total sales in February 2024. The largest part of this success was when the Galaxy S24 series was successfully launched, which recently had a big role in the company’s market performance. As Regional Monitoring, according to Counterpoint and Hana Securities Sales data, Samsung’s shipment reached 19.69 million units in a nearly vanquishing position (2018) of Apple (17.41 million units), marking Sony’s milestone in the historical competition between the two tech magnates.
Galaxy S24’s AI boost propels Samsung past Apple in global and U.S. markets
The introduction and integration of Galolar AI significantly advantages the Galaxy S24 line. This creative technology has not only changed the user experience sets but also met a goal for which Samsung started to dominate in the market.
In the latest news, the company is estimated to have made up at least 20% of global smartphone sales in February, including 6.53 million S24 units. Samsung, especially in Europe, has undoubtedly listed targets with a 34% market share, indicating the greatly admired image of the brand and the increasing sales of its flagship products.
In the United States, which traditionally uses Apple for a market, Samsung made a great impact by capturing 36% of smartphone sales with a sharp increase of 16 percentage points from the sales in January 2024. The American consumer community is choosing the Korean manufacturer and is proud of itself, too, because of its appealing features like that using Galaxy AI. This is why the Galaxy S24 series, being the dominant product of Samsung with over fifty percent of smartphone sales from the U.S., is a successful choice of customers for smartphones in the USA.
Samsung extends Galaxy S24’s AI and Camera innovations
Samsung, in a dramatic step to capitalize on the triumph of Galaxy AI, today launched One UI 6.1, which is one of the key features of Galaxy S24 that has been specially dedicated for several other gadgets in its series of handhelds like Galaxy S23, Galaxy Tab S9 series, Galaxy Z Fold 5 and Z Flip 5.
Moreover, this growth amplifies the worth of Samsung’s products and shows that the company significantly stands in innovation and customer satisfaction.
Moreover, like everything else, Samsung’s Galaxy S24 camera system improved with time. This newest upgrade tackles the many components that affect lighting: the white balance accuracy, exposure, low-light image quality, color accuracy in the ExpertRAW app, and text constancy in the high-range zoom shots. On top of that, the update introduces Instant Slow Mo for videos in 480×480 pixels resolution, thus providing the device’s multimedia aptitude with a considerable boost and enhancing the user’s overall experience.
Innovations and strategic updates cement top position
Samsung’s move ahead on the list, bypassing Apple in the global smartphone sales market, throws light on the competition and the role of technological innovation in market structure. The development of the Galaxy AI and the system update for the G S24’s camera model is evidence of how Samsung wants to improve its customer service.
The company further consolidates its position as a pioneer among smartphone makers worldwide by forging ahead to extend the influence of its smart technology upgrades across its best-selling devices. Along with introducing these innovations, Samsung will firmly stay on top of its markets and prepare the basis for continuous developments in the always-changing tech environment.
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