Winnerz Scandal: Celebrities Entangled in South Korea’s Crypto Controversy

In this post:

  • South Korea is embroiled in a crypto scandal involving the blockchain platform Winnerz, accused of running a fraudulent scheme with celebrity endorsements.
  • Many accused celebrities have denied involvement, while the controversy highlights the need for greater transparency and regulation in the crypto industry.


A number of the nation’s most beloved celebrities and influential YouTubers find themselves embroiled in a cryptocurrency scandal of significant proportions. 

The controversy centers around Winnerz, a blockchain sports platform headquartered in South Korea, which is now accused of orchestrating a fraudulent scheme involving cryptocurrency issuance. The scandal has not only tarnished the reputation of the involved celebrities but also raised serious questions about the ethical responsibilities of public figures in the burgeoning crypto industry.

The unraveling of Winnerz’s alleged scheme

The Korean Herald recently shed light on the accusations against Winnerz, revealing that the platform, known for its diverse business operations including cryptocurrency issuance, stands accused of conducting a coin scam. The allegations surfaced following complaints from anonymous investors who claimed that Winnerz was issuing counterfeit cryptocurrency, soliciting investments under false pretenses, and subsequently barring investors from withdrawing their funds. The gravity of these accusations prompted a formal report to the National Police Agency on February 5, following an initial complaint to the National Civil Service.

At the heart of the scandal is the alleged involvement of high-profile celebrities and YouTubers, who are accused of either purchasing the dubious coins themselves or aiding in the recruitment of additional investors for a commission, with some reportedly engaging in both activities. The speculation regarding celebrity involvement with Winnerz gained momentum after photographs surfaced online, showing well-known figures such as comedian Na Sun-uk at Winnerz’s year-end celebration. These images, particularly those featuring Choi Seung-Jung, a key representative of Winnerz, alongside celebrities, have fueled concerns, given Choi’s accusations of involvement in multiple crypto token frauds, including those related to GDG and TYP coins.

Celebrity denials and public backlash

The use of celebrities to endorse or promote fraudulent schemes is a tactic that is neither new nor confined to the Korean crypto market. Internationally recognized figures such as Kim Kardashian and Floyd Mayweather have faced legal repercussions for their roles in promoting similar deceptive ventures. In the wake of the scandal, the majority of celebrities implicated in the Winnerz case have vehemently denied any association with the company. Notably, comedian Na Sun-uk, along with popular YouTubers Kim Won-hoon and Cho Jin-se, have distanced themselves from the controversy, asserting that their presence at Winnerz events was due to personal commitments unrelated to the alleged scheme.

Despite these denials, the scandal has sparked a broader debate about the ethical implications of celebrity endorsements in the cryptocurrency sector, a realm known for its volatility and the potential for high-stakes investment risks. The incident has prompted calls for greater transparency and due diligence on the part of public figures before lending their influence to promote financial products, especially those as inherently speculative as cryptocurrencies.

Navigating the aftermath and calls for regulation

The Winnerz scandal has not only highlighted the pitfalls of celebrity endorsements in the crypto industry but also underscored the urgent need for comprehensive regulatory frameworks to govern the burgeoning sector. As South Korea grapples with the fallout from the controversy, there is a growing consensus among experts and policymakers that robust oversight mechanisms are essential to protect investors from fraudulent schemes masquerading as legitimate investment opportunities.

The incident serves as a cautionary tale about the allure of quick profits in the high-risk crypto market and the potential for exploitation by unscrupulous entities. As the investigation into Winnerz and its alleged fraudulent activities continues, the scandal is expected to have far-reaching implications for the crypto industry in South Korea and beyond. It underscores the importance of vigilance, due diligence, and regulatory oversight in safeguarding the integrity of the crypto market and the interests of investors.


The Winnerz scandal has cast a shadow over the crypto industry in South Korea, implicating celebrities and raising serious questions about the ethical and regulatory challenges facing the sector. As the nation navigates the aftermath of the controversy, the need for stringent regulatory measures and a reevaluation of celebrity endorsements in financial promotions has never been clearer. The saga serves as a stark reminder of the risks associated with the volatile world of cryptocurrency and the collective responsibility to ensure a safe and transparent investment landscape.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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