SEBA, a crypto-focused Swiss bank, has appointed Amy Yu in charge of their Asia Pacific division. Before joining SEBA, Yu spent six years at JPMorgan’s prime brokerage services department and had prior roles with UBS and Nomura.
In 2018, Yu delved into cryptocurrency and connected with the BitMEX exchange to create services for institutional customers. Soon after, she was appointed head of sales in Asia Pacific at Genesis; unfortunately, the company declared bankruptcy in January.
Through her appointment to SEBA, the company is signaling its ambition of furthering growth across Asia Pacific. Initially, she will be based in Singapore, as outlined by a press release. In November last year, Hong Kong emerged as the first strategic location for SEBA to expand within this region, and consequently, an office was established there.
According to SEBA, Yu has a wealth of knowledge and experience in the crypto and traditional banking sectors. Franz Bergmueller, the CEO of SEBA Bank, expressed his enthusiasm for Yu’s abilities by saying, “following the opening of our office in Hong Kong, Yu possesses all necessary traits and expertise required to take us into an extraordinary new stage within this region.”
Founded in April 2018 and backed by the Swiss wealth management group Julius Baer, SEBA provides a broad range of supervised banking services for the digital economy. Last year before their merger was finalized, the bank started offering staking services for its large clients using ethers.
In an interview with Bloomberg, Yu acknowledged the difficulties encountered in 2022 within the crypto industry and noted how these could help inform future decisions. Although only 3 team members are currently located in Singapore, further recruitment will depend on licensing outcomes as they progress.