How Do I Buy Virtual Property on Decentraland?


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Decentraland, often called MANA, is a virtual reality platform established in 2017 by Esteban Ordano and Ariel Meilich. This digital world operates on the Ethereum network. It offers a unique ecosystem where users can acquire LAND, a non-fungible token representing a part of the virtual map.

In Decentraland, users play a vital role in running and shaping the shared virtual reality. LAND signifies ownership within this virtual realm, while MANA is its native currency. MANA enables community members to purchase LAND within the platform’s marketplace. Decentraland’s software provides an immersive experience, allowing users to interact with others, engage in in-world transactions, play games, and enjoy various virtual content.

Its decentralized governance structure sets MANA apart, placing control squarely in the hands of its users and MANA holders. This unique approach makes Decentraland the pioneering virtual platform where users influence the entire ecosystem significantly.

Decentraland operates without a central authority, with users governing the virtual reality landscape. It offers an alternative VR universe where users can trade virtual properties, partake in games, and utilize their land creatively within the constraints of the network’s features. This digital environment enables communication, control, monetization, and development, mimicking real-life experiences in the digital realm.

MANA boasts a multi-layered architecture supporting the operations and features of its VR ecosystem. Users can develop and host applications, games, and interactive content within this virtual realm fostering a vibrant and dynamic digital environment.

Three Native Tokens of Decentraland

Decentraland, a virtual world with a thriving digital economy, operates on three native tokens: ESTATE, LAND, and MANA. Let’s dive into what sets these tokens apart and how they power the Decentraland ecosystem.

MANA – The Versatile Currency

MANA is an ERC-20 token, making it fungible and interchangeable with other ERC-20 tokens. Each MANA token is identical, making it a suitable in-world currency within Decentraland.  

LAND and ESTATE – Unique Digital Real Estate

LAND and ESTATE are ERC-721 tokens, known as non-fungible tokens (NFTs). Unlike MANA, each LAND and ESTATE token has unique properties, making them non-interchangeable.

While not used as currency, these tokens are valuable for creating one-of-a-kind in-world items like avatars, wearables, and distinctive land parcels.

These tokens are governed by three smart contracts: MANAtoken, LANDregistry, and EstateRegistry. LAND parcels, which constitute all of Decentraland’s virtual space, can be acquired using MANA within the Decentraland Marketplace. Additionally, you can purchase wearables for your avatar, such as clothing and accessories.

Every transaction within MANA is recorded on the Ethereum blockchain, creating a registry for all digital assets gained in the virtual world.

Furthermore, LAND provides a canvas for constructing digital environments, applications, games, and themed communities, which can be monetized if you own virtual land. ESTATES can be formed by combining physically adjacent LAND parcels, fostering unique virtual spaces.

Decentraland has become a hub for various activities, including virtual conferences, real estate investment, and even virtual offices and art galleries established by companies like Rarible. It’s a dynamic digital universe with a thriving economy and endless possibilities for its users.

How to Buy Property in Decentraland

Decentraland offers a virtual world filled with possibilities, and owning property in the form of LAND is a key part of the experience. Here’s a straightforward guide on how to buy property in Decentraland.

Step 1: Sign Up

Begin by visiting Decentraland’s Marketplace and sign in or create an account if needed. Once logged in, navigate to “Parcels and Estates” and click “View All.”

Step 2: Select a Parcel of LAND

Explore the available parcels of land and choose the one that suits your preferences. You can see its proximity to notable locations within Decentraland from the marketplace.

Click on your chosen virtual property to learn more about its price in MANA, availability, and the current owner. To make a purchase, simply click “Buy.”

Step 3: Connect Your Wallet

Ensure that your wallet is linked to your Decentraland Marketplace account. After a successful transaction, the land you buy will be transferred to your wallet as a non-fungible token (NFT).

You can download popular ones like MetaMask or Trust Wallet if you still need a wallet. Ensure your wallet contains enough MANA or ETH to cover the purchase and extra tokens to handle the gas cost.

Step 4: Confirm Your Virtual LAND

Once the transaction is complete, you can confirm ownership of your LAND in your wallet. You can find this information in the “Collectibles” and “NFTs” sections if you’re using Trust Wallet.

Each NFT in Decentraland represents a 16×16 meter piece of LAND, and the total number of land plots is capped at 90,000, creating a sense of scarcity.

Are you wondering about the cost of LAND in Decentraland? Currently, the average sale is rated at 0.376 ETH. Importantly, when you buy LAND, you own it until you decide to list it for sale, as these tokens are non-fungible. In contrast, MANA is fungible, meaning users can freely trade it with others, including newcomers looking to acquire LAND.

Factors to Consider When Buying Virtual Land in Decentraland

Buying virtual land in Decentraland is an exciting venture, but making well-informed decisions is important. Here are five crucial factors to keep in mind:

Location Matters

As in the real world, location is paramount in virtual land ownership. Consider the proximity of your virtual land to popular attractions, roads, and active communities within Decentraland. Lands closer to high-traffic areas tend to hold higher value due to their accessibility and visibility.

Parcel Size and Configuration

Decentraland offers flexibility when it comes to parcel size and configuration. You can buy individual parcels or group them to create larger estates. Think about your long-term plans. Do you want to develop your land, or is it purely an investment? Larger parcels provide more room for development and creativity.

Community and Theme

Decentraland features diverse themed districts, each with its unique community and activities. Research these districts and find one that resonates with your interests or aligns with your business goals. Being part of an active and engaged community can enrich your virtual experience and open up collaboration opportunities.

Keep an Eye on Future Developments

Stay informed about upcoming developments and projects within Decentraland. New features, partnerships, and events can significantly impact the value of your virtual land. Engaging in forums and communities allows you to connect with other landowners, share insights, and stay updated on the latest news.

Investment Strategy

Consider your investment strategy when purchasing virtual land. Are you looking for short-term gains or a long-term commitment? Evaluate the potential return on investment and align your strategy with your financial goals.

By carefully considering these factors, you can make informed decisions when buying virtual land in Decentraland and maximize the potential of your digital real estate.

Maximizing Your Digital Real Estate in Decentraland

Now that you’ve secured digital real estate in Decentraland, it’s time to make the most of your investment. Here are five broad avenues to explore:

Build and Develop

Unleash your creativity by building and developing your virtual land. Decentraland provides a user-friendly drag-and-drop interface that empowers you to design your dream virtual space. Whether it’s a virtual store, an art gallery, or an immersive gaming experience, the possibilities for customization are boundless. Let your ideas flourish and bring them to life in the metaverse.

Rent or Lease

If you’re not inclined to develop your land personally, consider renting or leasing it to fellow users. Many individuals seek spaces within Decentraland to host events, showcase artwork, or establish businesses. 

Renting out your land can generate passive income and enhance your investment’s overall value. Explore this avenue to make your digital real estate work for you.

Engage in the Community

Participating in the vibrant Decentraland community is a fantastic way to connect with like-minded individuals and tap into the wisdom of seasoned landowners. Attend virtual events, become an active member of forums and social media groups, and collaborate with others to craft memorable experiences in the metaverse. Sharing ideas and collaborating can create exciting opportunities and enrich your virtual journey.

Trade and Sell

Should you diversify your virtual real estate holdings or liquidate your investment, consider trading or selling your land parcels. Platforms like OpenSea facilitate listing your LAND tokens for sale and provide a marketplace for connecting with potential buyers. 

Stay Informed

Stay informed to navigate the dynamic world of digital real estate in Decentraland successfully. Keep an eye on platform developments, emerging trends, and the broader virtual real estate market. Continual learning and monitoring will empower you to adapt your strategies and make informed choices as you manage your digital assets.

By exploring these avenues and staying engaged in the Decentraland community, you can unlock the full potential of your digital real estate investment and create a rewarding presence in the metaverse.

Is Decentraland (MANA) a Wise Investment?

Decentraland (MANA) is a primary gaming platform, with virtual business development being an additional use case. As MANA predominantly functions as an in-game currency, it facilitates the buying and selling of virtual goods within the Decentraland ecosystem.

The increasing popularity of “alternative life” games is a promising sign, but the extension of this trend into the 3D and blockchain space remains uncertain. However, if Decentraland achieves the level of adoption its proponents envision, it could usher in an entirely new realm of businesses and experiences.

Furthermore, many anticipate the metaverse becoming increasingly valuable, potentially hosting activities like video calls and virtual concerts. Decentraland aims to democratize its technologies, integrating them into daily life, which could make it a significant investment asset.

Nonetheless, the crypto market is known for its extremes, with periods of extreme optimism and pessimism resulting in both booms and busts. 

Therefore, acquiring a plot of LAND in Decentraland should be carefully considered, considering the inherent volatility and potential risks associated with crypto investments. Conduct thorough research and evaluate your investment strategy to make informed decisions in this exciting yet unpredictable space.


In the dynamic world of Decentraland, buying property offers not just a piece of virtual land but a gateway to limitless possibilities. Whether you’re aiming to build, develop, rent, lease, or simply be a part of the vibrant community, Decentraland’s digital real estate presents a realm where your creativity knows no bounds.

However, making informed decisions is crucial when navigating this exciting virtual landscape. Location, parcel size, community engagement, and future developments play vital roles in shaping your virtual real estate journey.

By understanding these nuances and staying connected with the Decentraland community, you can unlock the full potential of your digital property and embark on a rewarding adventure in the metaverse. As Decentraland continues to evolve, so do the opportunities for those who explore, invest, and create within this groundbreaking virtual realm.


What is Decentraland, and how can I buy property there?

Decentraland is a virtual reality platform on the Ethereum blockchain. To buy property, visit the Decentraland Marketplace and follow the steps outlined.

Do I need cryptocurrency to buy property in Decentraland?

Yes, you'll need cryptocurrency, specifically MANA or ETH, to purchase property in Decentraland.

Can I develop and customize my property in Decentraland?

Absolutely! Decentraland allows you to build, develop, and personalize your virtual land according to your creative vision.

Are there restrictions on how I can use my virtual property?

While Decentraland offers flexibility, adhering to the platform's guidelines and community standards is essential when using your virtual land.

What factors should I consider before buying property in Decentraland?

Factors like location, parcel size, community engagement, and future developments should be considered when purchasing property in Decentraland.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Joseph Katala

Joseph is a seasoned professional in the crypto and blockchain industry, boasting over three years of experience. His expertise spans a wide range of roles, from crypto writing and analysis to blockchain development. With a deep passion for the transformative potential of these technologies, he is committed to fostering understanding within the crypto and blockchain spheres through media.

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