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Glenfiddich whisky partners BlockBar to launch liquor NFT

Glenfiddich whisky

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TL;DR Breakdown

  • Glenfiddich whisky set to launch liquor NFT.
  • Liquor NFT is rare 1973 Glenfiddich, a 46-year-old whisky.
  • NFT launch date set for Tuesday Oct 19.

Glenfiddich whisky makers, one of the world’s top Single Malt Scotch Whisky brands, has partnered with BlockBar, the premier non-fungible token (NFT) marketplace for luxury wine and spirits products, to launch a series of 15 limited edition liquor NFTs.

Each NFT corresponds to a physical, exceptional bottle of a 1973 46-year-old Armagnac cask finish Single Malt Scotch Whisky sold by Glenfiddich.

The tokens are offered exclusively through BlockBar’s innovative NFT platform, which enables Glenfiddich whisky makers to digitize and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes.

Benefits of purchasing Glenfiddich whisky NFT

Upon purchasing the NFT, the buyer can then become the owner of the real-world physical product represented by the NFT, with the NFT serving as a digital receipt that verifies the buyer’s ownership and the authenticity of the product.

The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version.

The benefits of purchase doesn’t stop there; BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.

“This is an exceptionally rare example of 1973 Glenfiddich, a 46-year-old whisky which has spent more than two decades in an Armagnac cask and is a fitting spirit for the launch of Glenfiddich’s first and exclusive NFT release on BlockBar,” Glenfiddich Malt Master, Brian Kinsman said.

The first series of Glenfiddich NFTs will launch on October 19, 2021, on a first-come, first-served basis. Buyers may purchase the NFTs from Blockbar with Ethereum (ETH) or by credit card.

“BlockBar values transparency, authenticity, and quality assurance, and our partnership with Glenfiddich, the pinnacle of high-end spirits, is the perfect partner to mark the launch of our mission to bridge the physical and digital worlds of luxury,” said Dov Falic, CEO of BlockBar. “We’re extremely proud to be providing the very first direct-to-consumer, fully authenticated wine & spirits platform via an NFT marketplace.

“This is an exciting and momentous time for the crypto, NFT, and luxury wine & vvc x spirits communities, and we can’t wait to announce many more exclusive releases in the near future.”

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Muhaimin Olowoporoku

Muhaimin loves writing on crypto news aside from being a crypto enthusiast. He has a knack for analysing issues and updating people on what's happening around the globe. He believes that blockchain and cryptocurrency are the most useful systems of mutual trust ever devised.

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