From Viral Tiktok Videos to Gaining SnoopDogg’s Attention – A Crypto Startup’s Case Study

Roobet, the world’s fastest growing crypto casino has rewritten the rulebook on community engagement with its innovative approach. Instead of focusing solely on transactions, the company built a vibrant community revolving around entertainment. 

Despite initial skepticism, Co-Founder Matt Duea and his team embarked on a mission to cultivate a loyal following by prioritizing entertainment over transactions. But how did it gain so much traction? And what can other crypto gaming startups learn from it? Let’s find out more!

Roobet’s Community Building Strategy

At the heart of Roobet’s success lies its creative use of social media, particularly TikTok. With posts featuring the brand’s hashtag amassing over 440 million views, Roobet built a giant presence on the platform, attracting a diverse audience of Zillennials.

What helped Roobet gain massive attention was its ability to seamlessly integrate viral content into its marketing strategy. While some might view TikTok fame as a lucky result of content creation, the company’s approach was anything but accidental. 

By partnering with the right creators and embracing their unique styles, the casino created relatable viral reels that resonate deeply with its audience.

One of its most impactful collaborations was with the rap icon Snoop Dogg. Appointed as Roobet’s Chief Ganjaroo Officer in 2023, Snoop Dogg’s involvement has elevated the brand’s profile and spawned innovative gaming experiences like Snoop’s Hotbox.

But it’s not just about celebrity endorsements. The company has also partnered with sports stars like boxing legend Canelo Álvarez and organizations like the UFC. By diversifying its engagement efforts, Roobet managed to become relevant to broad audiences that regularly play crypto casino games on Roobet.

At the same time, Roobet offers various promotions such as cashbacks, odds booster, partner promotions, and more. These are designed to help users stay engaged with the platform and benefit from it. 

Key Takeaways for Future Crypto Gaming Startups

For future startups looking to replicate Roobet’s success, here are several key takeaways from this case study:

  • Prioritize Community Building: Invest time and resources in fostering a sense of belonging among your audience. Building a community around shared interests and values can be more impactful than focusing solely on transactions.
  • Embrace Viral Content: Be creative on social media platforms like TikTok and produce viral content that resonates with your target demographic. Partner with creators who understand the platform’s dynamics and can authentically engage with your audience.
  • Forge Authentic Collaborations: Seek out partnerships with influencers and celebrities who align with your brand’s identity and values. Authentic collaborations can lend credibility to your brand and attract new audiences.
  • Diversify Engagement Efforts: Explore opportunities to engage with different segments of your audience through partnerships with sports figures, organizations, and cultural icons. Diversification ensures that your brand remains relevant and appealing to a broad audience.


Roobet’s journey from TikTok virality to collaborations with celebrities and influencers serves as a valuable case study for startups seeking to build vibrant communities. By prioritizing entertainment, embracing viral content, and forging authentic partnerships, crypto casino companies can build a loyal community of enthusiasts.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

Share link:

Shummas Humayun

Shummas is an aspiring Web 3.0 developer and a technical research writer interested in renewable energy, blockchain, and cybersecurity. He also enjoys coffee and gaming in his free time.

Most read

Loading Most Read articles...

Stay on top of crypto news, get daily updates in your inbox

Related News

Subscribe to CryptoPolitan