Bitrue CSO unveils the real reasons traditional finance is diving into digital assets

Bitrue CSO unveils the real reasons traditional finance is diving into digital assets


  • Bitrue’s Chief Strategy Officer, Robert Quartly-Janeiro, states that growing client demand and the view of cryptocurrencies as a new asset class are driving traditional finance institutions toward crypto.
  • The collapse of FTX and Terra Luna in 2022, along with the subsequent bear market, have lowered entry barriers, making it easier for these traditional institutions to enter the crypto market.
  • Quartly-Janeiro suggests that the entry of traditional finance into crypto could lead to both increased trade volume and the establishment of industry standards, but also poses potential risks to existing crypto entities.

Traditional finance institutions, commonly called “tradfi,” are increasingly seeking exposure to cryptocurrencies. According to Robert Quartly-Janeiro, the Chief Strategy Officer at crypto exchange Bitrue, growing client demand and the perception of cryptocurrencies as a new asset class are driving this change. Moreover, the collapse of FTX and Terra Luna in 2022, along with the ensuing bear market, have lowered the barriers to entry for these institutions.

Quartly-Janeiro, who has also served as a visiting fellow at The London School of Economics, elaborated that the negative events between 2021 and 2023 removed some of the cost-related barriers. Consequently, this has created an opportunity for traditional finance institutions to leverage their brand equity and financial capabilities to enter the crypto market.

Risks and benefits of tradfi’s entry into crypto

While the entry of traditional finance institutions into the crypto market has its advocates and critics, Quartly-Janeiro sees both sides of the coin. On the positive side, the entry of these well-capitalized entities could lead to increased trade volume, expanded consumer choice, and enhanced professionalism in the crypto space. Additionally, their presence will likely contribute to establishing industry standards, providing a more structured framework for market participants.

However, Quartly-Janeiro also pointed out potential risks. For example, existing crypto entities might view the influx of these traditional players as a threat to their business models. According to him, there could be risks of spillovers in areas like stablecoins, which are linked to real-world assets and currencies. Hence, the crypto industry is far from straightforward, and the long-term impact remains to be seen.

Strategies for seamless integration

For traditional finance institutions contemplating a foray into the crypto market, Quartly-Janeiro suggests two main approaches. One is through joint ventures with existing crypto entities, which would allow them to tap into established market expertise. The other is the acquisition of existing crypto firms, which would enable them to integrate crypto services more rapidly into their existing frameworks. 

Significantly, for decentralized finance (DeFi) projects eager to collaborate with traditional finance, Quartly-Janeiro advises gaining deep knowledge of both the DeFi and traditional financial worlds.

Nonetheless, traditional finance institutions are recalibrating their strategies to include cryptocurrencies. Driven by client demand and favorable market conditions, they are making calculated moves to integrate digital assets into their portfolios. While the journey is fraught with both opportunities and challenges, the entry of these institutions is undeniably shaping the future contours of the crypto market.

Disclaimer. The information provided is not trading advice. holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Written by Damilola Lawrence

Damilola is a crypto enthusiast, content writer, and journalist. When he is not writing, he spends most of his time reading and keeping tabs on exciting projects in the blockchain space. He also studies the ramifications of Web3 and blockchain development to have a stake in the future economy.