News Corp’s Pursuit of Profitable AI Opportunity and Journalistic Evolution


  • News Corp is tapping into AI’s potential for revenue surge and cost-cutting.
  • News Corp is actively negotiating with generative AI firms, eyeing profitable content and data partnerships.
  • News Corp generates 3,000 weekly AI-driven news items, reshaping media dynamics and raising questions about journalism’s future.

In a year marked by a significant drop in profits, News Corp, the sprawling media conglomerate helmed by Rupert Murdoch, has set its sights on a revolutionary opportunity: harnessing the power of artificial intelligence (AI) to unlock a new stream of revenue and streamline operational costs. Despite a 75 percent dip in profits, the CEO of News Corp, Robert Thomson, is charting a course towards a more prosperous future, with AI at the helm of this transformation.

News Corp’s optimism ignited by AI

Amidst the turbulent tides of stringent cost controls, macroeconomic challenges, and currency fluctuations, Robert Thomson found a glimmer of optimism in the transformational potential of AI. This enthusiasm stems from the remarkable fact that, for the first time, digital media has contributed over 50 percent of News Corp’s annual revenues. Thomson heralded this shift as a “profound transformation,” although skeptics might point out that the traditional media arm of the company has receded more noticeably than its digital counterpart has surged.

At the age of 92, Murdoch seems poised to witness the convergence of AI’s benefits on his empire’s financial health. The rise of generative AI has sparked a momentum that Thomson believes is “surely gathering pace.” The company is primed to capitalize on this momentum, leveraging AI to not only generate new streams of revenue but also to streamline costs across the entire business spectrum. This ambitious approach underscores News Corp’s determination to secure a competitive edge in the evolving media landscape.

News Corp’s push for AI opportunity

News Corp is not merely flirting with the idea of AI integration; it is actively pursuing partnerships and collaborations that position it at the forefront of the AI revolution. Thomson revealed that the company is engaged in active negotiations with generative AI enterprises. The aim is clear: to monetize the use of News Corp’s content and data in training AI algorithms. This strategic move exemplifies News Corp’s commitment to seizing every available avenue for boosting its revenues and financial resilience.

While the allure of cost reduction through AI is compelling, the impact on News Corp’s journalistic endeavors raises significant questions. Numerous media companies have dabbled with AI-generated content, signaling a changing tide in the industry. Yet, News Corp’s adoption of AI is a notable departure due to its scale and reach.

As early as the beginning of the year, an executive from News Corp Australia divulged a remarkable development: the use of generative AI to produce an astonishing 3,000 local news pieces per week. These articles spanned diverse topics, ranging from traffic updates to weather forecasts and fuel prices. This prolific output highlights the potential for AI to revolutionize journalism’s speed and scale, albeit with implications for the role of human journalists..

The remarkable crossroads of AI and journalism

News Corp’s pivot towards AI represents more than just a technological shift—it embodies a profound transformation of an industry pillar. As AI continues its ascent, the media giant seeks to both generate revenue and streamline costs, effectively paving the way for a new era of journalism and media consumption. While the promise of AI-generated content raises questions about the future role of human journalists, the momentum is undeniable.

In a world where technological innovation drives change at an unprecedented pace, News Corp’s foray into AI stands as a testament to its commitment to adapt and thrive in the face of adversity. As discussions and negotiations with AI companies unfold, the media industry watches with bated breath to witness the culmination of this audacious endeavor—one that could well define the trajectory of News Corp’s future..

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Aamir Sheikh

Amir is a media, marketing and content professional working in the digital industry. A veteran in content production Amir is now an enthusiastic cryptocurrency proponent, analyst and writer.

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