The blockchain investigator ZachXBT is part of a community frustrated by accounts on social media promoting Information Finance (InfoFi) platforms, specifically namedropping Kaito Yaps, Galxe, Layer3, Cookie, Wallchain, and Xeet.
InfoFi applications crawled into the crypto cycle as a way to reward users for producing analysis, predictions, market commentary, or social posts. Their systems rely on AI models, token rewards, and community moderation to determine which contributions hold value.
Proponents say the model turns information into a tradable asset, but naysayers like ZachXBT believe the surge of projects built on this idea has weakened evaluation rules and has encouraged spam, automated replies, and “attention farming.”
“All the meta has done is boost AI slop and low-quality content while pretending it brought sticky users to the project. It was profitable early on before it became saturated,” he said on X in July, responding to an account promoting Kaito Yaps.
ZachXBT launches bounty push for user data
In a post to his Telegram channel on Monday, ZachXBT accused the targeted InfoFi platforms of incentivizing AI-driven posting behavior that bloats feeds with low-value submissions. He added that it had reached the point where even donation threads for open-source developers were being flooded with “AI garbage content.”
“$5K bounty to the first person who can successfully scrape all Kaito Yaps, Wallchain, Galxe, Layer 3, Cookie, Xeet users. Please capture any data available (username, user id, onchain address, score/points, etc). Send me a DM on X once completed,” the 2D investigator announced.
Hours later, ZachXBT posted another update on his channel, writing: “To make it a bit easier I’ll be rewarding bounties for data sets from each of the six InfoFi platforms I stated. Xeet (144K X accounts) has already been completed.”
Opposition to InfoFi influencers has grown throughout the year, with more Crypto Twitter members complaining about engagement-driven scoring systems that reward volume over meaning.
Some community members say the model has created a cycle where projects must constantly manufacture hype to keep participants active, which has drained the authenticity out of the conversations it was meant to enhance.
Ubee, a user on X who was a part of the Vertex Protocol support team, called InfoFi platforms the “most widely promoted scams” in this crypto cycle.
“Most projects pushed out through Kaito and other infoFi platforms are nothing but coordinated attention farms if a new project needs your attention so urgently that alone should be a red flag. Funny how after TGE community evaporates and we watch the project hard reset to zero every single time,” the crypto trader bashed the projects in a thread on X.
infoFi is one of the most widely promoted scams in this cycle.
most projects pushed out through Kaito and other infoFi platforms are nothing but coordinated attention farms.
attention isn’t free.
attention is time and time is money.
if a new project needs your attention so…
— Ubee (@theUbee_) December 8, 2025
According to Ubee, the crypto audience is beginning to recognize how much credibility these systems have lost, alongside how feeds are now clogged with “technical jargon, scripted prompts and repetitive commentary” with no originality.
AI-driven engagement crypto promotions unwelcome on X
One of the projects named by ZachXBT, Kaito Yaps, launched in 2022 as an AI-powered research platform for digital assets. Its tools aggregate market intelligence, on-chain data, and community discussions, and many traders use it to follow emerging sector trends.
The other platforms share similar reward models from user engagement, community tasks or points-based activity systems. Some opponents propounded that these incentives are exploited by automated bots and coordinated groups who flood feeds to maximize token earnings.
“What to say about InfoFi … at first it looked good, but as time passed … I just feel used…Do we really want to continue to be used to promoting some projects just so they take the $ and we get peanuts for our time?” an NFT enthusiast who has been in the information finance community complained.
Some users also claim many InfoFi platforms have begun to extract value from their own communities, adding that contributors were being “farmed” alongside the data they produced.
“Instead of experts, we have an army of mercenaries. Instead of discussions, we have ‘Reply Guys’ on steroids. The algorithms behind platforms like Kaito or Cookie reward activity and engagement. The moment the metric becomes the goal, it ceases to be a good metric. The user base has stopped thinking, and they have started executing tasks,” commentator Azel reiterated.
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