As the world’s largest consumer electronics show, CES 2024 is set to be a groundbreaking event, with experts predicting that the spotlight will be firmly on the convergence of artificial intelligence (AI) and automotive technology. With over 100,000 attendees eagerly anticipating the unveiling of cutting-edge gadgets and the discussion of key industry trends, this year’s CES promises to be a showcase of innovation and technological prowess.
Amidst the anticipation, the buzz surrounding CES 2024 revolves around the intersection of AI and automotive advancements. Following a surge in interest in generative AI tools, such as ChatGPT, throughout 2023, industry analysts foresee a landscape dominated by AI-powered devices of all shapes and sizes.
AI takes center stage
Exhibitors at CES are expected to capitalize on the growing fascination with AI, with generative AI likely to be the main flavor. Leo Gebbie, an analyst from CCS Insight, emphasizes that AI will not only be showcased as a thought leadership demonstration but also in on-device applications, aligning with the gadget-centric nature of the CES platform.
Paolo Pescatore of PP Foresight echoes this sentiment, predicting AI to be the most discussed term at CES 2024. The resurgence of interest in AI, catalyzed by innovations like ChatGPT, is seen as a wake-up call for the industry. The battle for supremacy among big tech is expected to intensify, leading to a hotbed of innovation in AI assistants and helpers integrated into our daily lives.
AI and automotive synergy
Beyond the realm of AI, the automotive sector is poised to play a pivotal role in this year’s CES. Leo Gebbie anticipates a strong showing from the automotive industry, building on the established trend from previous years. The Las Vegas Convention Centre will host a significant share dedicated to exhibitors focused on connected vehicles, making it a fertile ground for groundbreaking innovations.
Hyundai, Kia, Mercedes-Benz, alongside tech giants like Nvidia and Qualcomm, are listed as featured exhibitors, emphasizing the convergence of technology and automotive. AI’s role in intelligent and self-driving vehicles is expected to be a key theme, reinforcing its position as a driving force in shaping the future of smart mobility.
Beyond AI – Smart homes and more
While AI and automotive tech take center stage, CES 2024 is expected to continue showcasing traditional consumer electronic devices. Paolo Pescatore anticipates a significant focus on televisions, smart home appliances, and the growing trend of 8K displays. Flexible and rollable screens, a staple in previous editions, are anticipated to maintain their prominence.
The ‘smartness’ element of technology is set to permeate all aspects of home appliances, from robot vacuums to robotic lawnmowers, creating smarter bedrooms, bathrooms, kitchens, and gardens. As technology evolves, CES remains a platform for innovation, bringing forth the latest in consumer electronics.
As CES 2024 unfolds, the fusion of AI and automotive technology takes the spotlight, promising a glimpse into a future where intelligent devices seamlessly integrate into our daily lives. The convergence of these two technological realms is not just a trend but a transformative force, reshaping the landscape of consumer electronics and smart mobility. What developments will unfold at the intersection of AI and automotive tech, and how will they redefine our technological landscape? The answers lie within the halls of CES 2024, where innovation and imagination converge. What are your predictions for the groundbreaking developments at this year’s CES?
