BAPE partners with Tamagotchi to launch branded products


  • BAPE has joined forces with Tamagotchi to create branded products in the fashion and virtual industries.
  • Fashion and technology merge in limited edition collections.

A Bathing Ape (BAPE), the renowned Japanese streetwear brand, has been making waves in both the emerging tech and nostalgic tech spheres. They recently unveiled an exciting collaboration with Bandai’s classic virtual pet brand, Tamagotchi. This collaboration involves the creation of co-branded products in both the virtual pet and fashion domains. BAPE is set to release limited-edition Tamagotchi gaming devices, accompanied by BAPE apparel featuring imagery from both brands.

BAPE and Tamagotchi collaboration details revealed

These unique Tamagotchi units, retaining the iconic egg-shaped, portable design, will allow players to care for and interact with a digital pet, all while incorporating BAPE’s distinctive Ape iconography and camouflage pattern on the exterior. The devices will be available in three distinct colors, and they will retail for $59. In addition to the virtual pet gadgets, the collaborative venture also extends to the fashion world. BAPE’s apparel line for this collaboration includes three t-shirts and a hoodie, which artfully combine elements from both brands.

The result is a collection that seamlessly merges the unique identities of Tamagotchi and BAPE. This exciting collaboration is set to hit the market on October 14, with the products becoming available in BAPE stores and the brand’s official website. Subsequently, starting on October 15, the items will also be accessible through the Bandai Premium webstore. Tamagotchi, a beloved virtual pet brand, initially burst onto the scene in 1996, quickly becoming a global sensation in the late ’90s.

Tens of millions of these virtual pets, along with numerous imitations, were sold during that era. While retaining its classic charm, Tamagotchi has continued to evolve with the times by engaging in various collaborations with other brands. These collaborations span fashion, as seen with Supreme, and anime series, as exemplified by “Neon Genesis Evangelion.” On the other hand, BAPE has been a driving force in the realm of streetwear and has successfully partnered with a wide array of gaming brands and more.

Fashion and technology merge in limited-edition collections

A recent revelation of their collaboration with the Bored Ape Yacht Club (BAYC) further underscores their commitment to pioneering innovative partnerships. In this endeavor, the brand will release apparel that seamlessly blends its unique iconography with that of the prominent NFT collection. This release is initially set to be accessible through a token-gated portal for NFT owners before becoming available to the general public. The collaboration between BAPE and Tamagotchi represents a perfect fusion of contemporary and nostalgic elements.

It is a testament to the enduring appeal of both brands that they can come together in such a creative and exciting way. With the Tamagotchi devices featuring BAPE’s iconic camouflage pattern, these digital pets offer a unique and stylish twist on a classic concept. The collaboration between BAPE and Tamagotchi also signifies the continued convergence of fashion and technology, demonstrating how these two worlds can intertwine to create innovative products.

This partnership is set to captivate fans of both brands, as it combines the nostalgia of Tamagotchi with the streetwise style of BAPE. It is also a testament to the enduring popularity of both brands that they can successfully collaborate and offer something new and fresh to their fan base. As the release date approaches, many will be eagerly anticipating the chance to get their hands on these limited-edition Tamagotchi devices and the stylish apparel that accompanies them. In a world where nostalgia often plays a pivotal role in consumer preferences, this collaboration is a shrewd move by both BAPE and Tamagotchi.

It allows them to tap into the fond memories of those who grew up with Tamagotchi while also attracting a new generation of fans with the streetwise appeal of BAPE. This melding of nostalgia and contemporary style showcases the versatility and creativity of these brands as they venture into the metaverse and beyond. With the release date quickly approaching, fans and fashion enthusiasts alike are sure to be eagerly anticipating the chance to own a piece of this unique collaboration. This partnership serves as a reminder of the exciting possibilities that can arise when iconic brands come together to create something new and exciting for their audience.

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Owotunse Adebayo

Adebayo loves to keep tab of exciting projects in the blockchain space. He is a seasoned writer who has written tons of articles about cryptocurrencies and blockchain.

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