Slovenian Seaside Resort adopts NFTs to advertise itself


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  • The Slovenian Seaside Resort uses NFTs to popularize itself as the best tourist site in the country.
  • Slovenia is the most crypto-friendly State globally.
  • The government is employing strategies to increase the adoption of virtual assets in its territory.

Slovenian Seaside Resort in Portorož, a summer resort located on the coast of Slovenia along the Adriatic Sea, has decided to advertise the location using non-fungible tokens (NFTs).

This year’s tourism campaign includes a digital representation of the project as part of the effort to draw visitors. Visitors to Portorož will have the opportunity to collect NFTs and win prizes in the resort. 

The town of Portorož, in the municipality of Piran in the nation’s southwestern corner, is the first resort in the country to release its NFT. This follows the Slovenian Tourist Board (STB) release of “sLOVEnia NFT” last month.

Slovenian Seaside Resort is a modern environment

According to reports from the local media, the campaign’s primary aim is to highlight the two seaside towns as modern, digital, and sustainable places.

Alexander Valentin, president of the Portorož Tourist Society, believes the gateway to the metaverse is open. He is sure it will be a massive enterprise for upcoming generations. The leader made the statement during a presentation recognizing innovations in Portorož.

The newly implemented “destination NFTs” design is to encourage repeat business from tourists. Tourists will have the opportunity to get three tokens from three distinct collections. However, they will carry out three activities. The three activities include; taking part in a prize game. Then, sign up for a newsletter, and share a sticker on Instagram with the @portorozpiran account associated with the resort. Each collection has a total of one hundred NFTs accessible.

On April 20, Slovenia and six other countries, including Italy, Hungary, Austria, the Czech Republic, Germany, and Slovakia, participated in launching a campaign called “We Are Here.”

This is to increase the number of markets in which the country is famous as a destination for tourists. As per the news site Primorske Novice, nine different firms providing tourism services are taking part. Yet, the government hopes that more tourism services will join.

Besides embarking on a journey into the realm of cryptos via the NFT project, Porto and Piran are ramping up their promotional efforts across social media platforms. The magazine said that the municipalities had just signed up to use the short-form video platform Tiktok.

Lately, the tiny nation of Slovenia has positioned itself as a pioneer in the adoption of virtual currencies in Southeast Europe. Slovenia is famous for its support of bitcoin.

Across the United States, thousands of cafés, restaurants, motels, hair salons, and sporting facilities accept different cryptocurrencies in place of fiat currency.

In the fall of 2017, the authorities in Ljubljana began holding public consultations on a draft law that would regulate the taxation of crypto assets.

Slovenia initiated a plan for a flat-rate tax on crypto

Two months ago, the Slovenian administration presented a proposal for a flat-rate tax on the redemption of cryptos. The executive requested that the Slovenian Parliament move fast and embrace the idea.

The proposed tax was a component of the government’s post-COVID recovery strategy. The tax would apply when virtual currencies were sold or exchanged. The rate was set slightly lower than 5%. According to the executive, the aim is to reduce bureaucracy and simplify the present system. Besides, strengthen Slovenia’s competitive position as crypto markets take off.

The tax proposal and the NFT marketing strategy are unique to Slovenia. No country has been as creative in proposing unique strategies as Slovenia. The regulatory body for the nation’s finances was the one who initially proposed this bill a bit earlier.

There is no doubt why Slovenia made it to the most crypto-friendly State with all this happening. They have embraced the digital asset, and each move they make is to increase the adoption rate in the country. It is a matter of time to ascertain how well the strategy will reward the innovative industry.

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Nellius Irene

Nellius Irene is a cryptocurrency investor and journalist who has been in the nascent space since 2018. She has researched and written on several crypto-related topics including non-fungible tokens (NFTs), decentralized finance (DeFi), fundraising, mining, etc. Her major focus is covering regulatory events that are capable of shaping the entire crypto ecosystem.

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