인텔, 경쟁사들이 노트북 시장에서 AI를 밀어붙이는 가운데 기본 기능에 베팅

인텔은 최근 프로세서와 다른 길을 걸었다. 기업들이 지난 1년 이상 밀어붙인 인공지능 기능이 아닌 기본 컴퓨터 성능에 집중했다.

칩 제조사 showed off its Core Ultra Series 3 processors at CES 2026 in Las Vegas last week. Rather than talking up AI, Intel emphasized how fast the chips run and how long batteries last. This breaks from what most tech companies have been doing lately, which is using AI as the main selling point for new laptops.

배터리 성능 압도합니다 Apple 의 제품들

이러한 칩 matter for Intel because they’re the first built with the company’s 18A technology that took years to develop. Laptops with these processors should run for up to 27 hours on one charge. That’s a big jump from older Intel chips and better than what Apple offers right now. The MacBook Air gets 18 hours, and the MacBook Pro manages up to 24 hours.

마이크로소프트의 파반 다불루리(Pavan Davuluri) 윈도우 및 디바이스 부문 회장은 쇼장에서 야후 파이낸스와 talked to Yahoo Finance at the show. “I think the fundamental thing is these are going to be faster, more responsive PCs with better value,” he said.

인텔은 bring up AI when talking about the new chips, but the company clearly decided to focus on things regular shoppers actually care about when buying a laptop.

포레스터의 수석 분석가 알빈 응우옌(Alvin Nguyen)은 this makes sense. “You communicate with what people understand, what they’re familiar with,” he told Yahoo Finance. “You won’t go wrong if you can say it’s … faster, it’s got better battery life, plus it has AI … I think that’d be a great message.”

이러한 출시 means a lot for Intel as it tries to turn things around. Jim Johnson is senior vice president and general manager of Intel’s client computing group. He said the company feels good about the manufacturing behind these chips.

“We absolutely have confidence the 18A ramp will prove this,” Johnson said. “But we’re not going to promise it. We’re just going to do it. Just have it happen. Let’s go do it. We’re launching wafers like you wouldn’t believe … we have two [factories] running 18A, and demand is high.”

게임 성능이 실제적으로 개선됨

이러한 프로세서는 really important for Intel. The company lost customers to Advanced Micro Devices over the past few years because of mistakes Intel made. The Core Ultra Series 3 is Intel’s biggest attempt to win back trust from regular people and businesses by making chips that work well without killing the battery.

인텔 부스에서 새로운 칩이 탑재된 노트북을 showed what they can do. Several machines ran big games like “Battlefield 6.” Some laptops had separate Nvidia graphics cards, but others just used the graphics built into the Series 3 chips. Both types handled the games without problems.

사실 이는 꽤나 놀라운 일입니다. 수년 동안 프로세서에 내장된 그래픽은 serious gaming 에 충분하지 않았습니다. 게임을 시작할 수는 있었지만, 모든 설정을 너무 많이 낮춰야 해서 화질이 형편없었습니다. Core Ultra Series 3 은 여러 게임을 부드럽게 실행했는데, 이는 진짜 변화입니다.

인텔 has tough competition though. AMD released new laptop chips at CES too, and Qualcomm showed off a new chip as it tries to get into the PC market.

AMD CEO 리자 수(Lisa Su)는 talked about her plans during the company’s meeting with financial analysts in New York City in November. She said AMD expects to take up to 40% of PC market revenue in the next three to five years. That’s double the 20% revenue share AMD had in 2025.

인텔은 stop that from happening. The company’s newest chips might be what it takes to hold onto its customers.