Binance has announced a new update to help fans interact with their favorite teams on its platform. According to the exchange, the update to its fan platform will see them earn rewards for holding the tokens of their respective teams. A detailed update by the company mentioned that fans could leverage the new program to earn points which can be swapped for several real-life rewards.
Users are eligible for various rewards
According to the published update, the exchange mentioned that eligible fans could earn rewards like watching live games, meeting players, customized greeting clips from the players, and some other perks. The company also announced that some groups of fans would also be eligible to have exclusive dinners with their favorite athletes. In addition, Binance explained that fans could gather points through interactive activities, including voting and carrying out tasks.
The platform also clarified that users would be awarded rewards based on their level of participation in the activities. An executive of the company mentioned that Binance sees fan tokens as the ideal tool to drive engagement between teams and their fans. Aside from arrangements online, it could also help the players have a real-life meetings with the clubs and players representing them. The executive said that things like stadium tours would help fans have a real-life feel of their respective clubs.
Binance infuses sports into Web3
Fan tokens have been touted as the ideal measure for clubs and fans to connect digitally. Binance added that since the addition of the tokens, it has helped clubs garner fans across the exchange. The exchange fingered teams like Lazio, and Porto as the leading beneficiaries of the program. Binance has been working actively to embed sports into its platform over the last few years.
The exchange announced a partnership with superstar Cristiano Ronaldo to put moments in his career on digital sale through digital collections. of the collectibles will be able to connect with the athlete and share moments with him. In July 2022, Binance launched digital tickets as a means to combat the issue of fake tickets, as seen at the UEFA Champions League final. The exchange has also partnered with a club side in Italy to help them sell digital tickets to their home games.