“In the fast-paced world of on-chain assets, speed is crucial to securing victory.”
The MEME track resembles a relentless relay race—starting with BOME igniting the MEME craze in the Solana ecosystem, followed by GOAT driving the AI MEME bull market, and then the political celebrity meme coin wave led by TRUMP, which eventually fizzled out and put the brakes on the Solana market. Later, BROCCOLI and MUBARAK broke the silence in the BSC ecosystem, striving to revive the golden days of MEME. From Solana to BSC, the market continuously evolves, with tokens emerging at lightning speed and vanishing just as fast.
Regardless of how ecosystem trends shift, for an exchange, the secret to riding these waves lies in swiftly identifying and listing new tokens, providing users with early access to assets, and enabling them to capitalize on timing to build positions. In this wealth-building game, speed is undeniably the key to success. The simultaneous launch of Alpha 2.0 by Binance and DEX+ by MEXC underscores how exchanges are racing to deliver on-chain opportunities at breakneck speed, vying for dominance in what we can call the “wealth creation effect
This article analyzes the performance of several popular on-chain assets listed across six major exchanges (Binance, OKX, Bybit, Bitget, MEXC, Gate) between 2024 and 2025, with MEXC emerging as a clear leader due to its “fastest launch and most listings” advantages. From November 1, 2024, to February 15, 2025, MEXC led with an impressive 461 spot listings—roughly 1.5 times more than Gate and 4.5 times more than Bitget. So, how did MEXC capitalize on these opportunities and secure the market share? This article will explore the operational strategies behind MEXC’s success and growth.
MEXC MEME+ Platform: Pioneering the Path from Early Access to Binance Alpha Success
The BSC ecosystem has experienced remarkable growth over the past month, emerging as a premier destination for on-chain asset development. As trading tools become increasingly sophisticated and investor strategies evolve, the traditional information asymmetry and capital deployment delays have substantially diminished. This acceleration in market dynamics has compressed opportunity windows, necessitating more strategic investment approaches.
In response to these shifting market conditions, a refined MEME investment framework has emerged as a popular strategy among both institutional and retail investors. This approach focuses on strategically allocating capital to undervalued, low-market-cap assets and maintaining positions through key development cycles. Investors specifically target appreciation catalysts, such as inclusion in Binance Alpha or spot market listings on Binance, to capitalize on the potential for future growth. While this strategy may not deliver the explosive, four-digit returns seen in past market cycles, it provides a compelling, risk-adjusted alternative to the fast-paced, competitive trading environments that dominate the current landscape.
The critical question for market participants becomes how to identify these opportunities with sufficient lead time before Binance Alpha or spot listing announcements trigger significant price discovery. An increasing number of sophisticated investors are utilizing MEXC’s MEME+ segment as a preliminary screening mechanism, establishing foundational positions at favorable valuations and positioning portfolios to capture value realization during subsequent market phases.
Since December 2024, MEXC’s MEME+ platform has successfully introduced over 20 projects that subsequently secured Binance Alpha listings, with the top ten performers on MEXC achieving an impressive average appreciation of 3,237%. Most notably, MUBARAK delivered an extraordinary peak return of 10,900%. For investors who implemented diversified allocation strategies on MEXC’s platform at an early stage, this approach has proven to be a substantially more secure and efficient pathway to wealth creation in the volatile cryptocurrency market.
| TOP 10 GainersMEXC MEME+ Tokens that listed on Binance Alpha | ||||
| Token name | MEXC MEME+ listing date | BN Alpha listing date | Leading days | Highest increase in history |
| MUBARAK | 2025-03-14 | 2025-03-15 | 1 | 10900% |
| TST | 2025-02-06 | 2025-02-08 | 2 | 5178% |
| BROCCOLI | 2025-02-14 | 2025-02-19 | 5 | 4713% |
| BUBB | 2025-03-20 | 2025-03-24 | 4 | 4168% |
| TUT | 2025-03-17 | 2025-03-18 | 1 | 2000% |
| BUZZ | 2025-01-03 | 2025-01-23 | 20 | 1810% |
| QUQ | 2025-03-21 | 2025-03-22 | 1 | 1079% |
| BNBXBT | 2025-02-16 | 2025-02-19 | 3 | 950% |
| NEUR | 2024-12-27 | 2025-01-06 | 10 | 900% |
| MUBARAKAH | 2025-03-18 | 2025-03-21 | 3 | 672% |
| Highlighted in Blue: tokens will be launched soon or has been launched on Binance spot | ||||
TUT represents another compelling case study, having officially debuted on MEXC MEME+ on March 17, 2025. The token demonstrated remarkable market performance post-listing, achieving a staggering 2,000% appreciation and solidifying its market potential. Notably, just 24 hours after its MEXC launch, TUT secured a coveted Binance Alpha listing, with an opening price quadruple that of its MEXC debut. This rapid progression meant early MEXC investors could realize a 300% return within a single day upon TUT’s Binance Alpha arrival. The token’s journey culminated in its successful integration into Binance’s spot trading section on March 27, further validating its fundamental value proposition.
This pattern extends beyond isolated incidents. As recently as March 27, 2025, two additional projects emerging from Binance Alpha’s ecosystem—MUBARAK and BANANAS31—secured highly sought-after Binance spot listings. Both tokens had previously launched on MEXC MEME+, allowing strategic investors who established early positions to capitalize on significant market opportunities and subsequent returns. MEXC MEME+ has established itself as an invaluable resource for identifying high-potential projects, enabling users to maintain a competitive edge in this rapidly evolving market landscape.
MEXC MEME+ has effectively positioned itself as a de facto “preliminary selection index” for Binance Alpha and spot market inclusions. The platform’s sophisticated project evaluation methodology and expedited listing protocols provide investors with an optimal environment for early-stage capital deployment, creating a distinct advantage in capturing value within the dynamic on-chain ecosystem.
Conclusion
MEXC’s meteoric rise exemplifies the triumph of its “traffic-centric” strategy—leveraging an extensive token portfolio and unprecedented listing velocity to capture retail investor attention. With the precision and impact of a disruptive market force, MEXC has fundamentally redefined exchange competitive dynamics through its aggressive 93.5% token acceptance rate, substantial 100 million USDT airdrop initiatives, and industry-leading low transaction fees. The platform’s MEME+ segment has established itself as a strategic precursor to Binance Alpha listings, enabling savvy participants to capitalize on exceptional growth opportunities, as evidenced by MUBARAK’s remarkable 10,900% appreciation and TUT’s impressive 4x valuation premium upon subsequent listings.
