Hong Kong gaming firm Boyaa Interactive’s bold move into cryptocurrency


  • Hong Kong’s Boyaa Interactive jumps 318% after investing $100 million in Bitcoin, Ethereum, and stablecoins.
  • NFT market struggles as high-profile collections, including Stephen Chow’s “Nobody” and Bruce Lee’s “House of Lee,” face steep declines.
  • Regulatory scrutiny intensifies in Hong Kong’s crypto industry as Bybit and its products face warnings; interest in cryptocurrency ETFs grows.

In a bold strategic move, Hong Kong-based online gaming company Boyaa Interactive has propelled its shares to new heights with a remarkable 318% surge over the past month. This surge comes from the firm announcing a $100 million initiative to allocate significant corporate funds to the cryptocurrency market.

Cryptocurrency investment initiative

Boyaa Interactive unveiled its ambitious plan to allocate $45 million of its corporate funds into Bitcoin (BTC), $45 million into Ether (ETH), and $10 million into stablecoins such as Tether (USDT) and USD Coin (USDC). The company wasted no time implementing this strategy, purchasing 1,110 Bitcoin at an average unit price of approximately $41,790, alongside 14,855 Ether and around 8,000,000 units of Tether USD.

Buoyed by the initial success of its crypto investment, Boyaa Interactive has announced plans to double down on its cryptocurrency holdings with an additional $100 million investment. This move underscores the company’s confidence in the long-term potential of digital assets, particularly amidst the ongoing volatility in traditional markets.

Despite its foray into cryptocurrency, Boyaa Interactive maintains a robust underlying gaming business, generating approximately 100 million yuan ($13.90 million) in revenue and 32.05 million yuan ($4.46 million) in earnings. With 6% and 72% growth rates, respectively, the company demonstrates resilience and stability in its core operations.

Challenges in the NFT market

Meanwhile, the non-fungible token (NFT) market, once a hotspot of speculation and euphoria, faces challenges as several high-profile collections experience significant declines in value. Examples include the “Nobody” collection, associated with legendary Hong Kong director Stephen Chow, and the “House of Lee” collection, launched by the Bruce Lee Foundation. Despite initial hype, these collections have suffered substantial losses, reflecting the trend of diminishing returns in the NFT space.

The cryptocurrency industry in Hong Kong faces increased regulatory scrutiny, with the Securities & Futures Commission (SFC) placing crypto exchange Bybit and several of its investment products on its official investment warning list. The SFC’s action underscores the importance of compliance with regulatory requirements in the rapidly evolving crypto landscape.

Prospects of cryptocurrency ETFs in Hong Kong

Amidst regulatory developments, there are indications of growing interest in cryptocurrency exchange-traded funds (ETFs) in Hong Kong. Gary Tiu, executive director at licensed Hong Kong crypto exchange OSL, highlights the potential for a spot Bitcoin ETF with a unique operating model, which could offer cost-saving benefits for investors. Additionally, the possibility of an Ethereum spot ETF underscores the global competition to introduce innovative financial products in the cryptocurrency market.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Benson Mawira

Benson is a blockchain reporter who has delved into industry news, on-chain analysis, non-fungible tokens (NFTs), Artificial Intelligence (AI), etc.His area of expertise is the cryptocurrency markets, fundamental and technical analysis.With his insightful coverage of everything in Financial Technologies, Benson has garnered a global readership.

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