Esports Scotland has joined forces with eRena Sports to revolutionize the esports sector in Scotland. The merger aims at consolidating both organizations under the same brand eRena sports to create a strong niche within the grassroots and professional esports.
The leadership of this expanded entity is in the hands of David Hamilton, who is one of the major figures in gaming. Hamilton co-founded Digital Goldfish and served as Executive Vice President for Ninja Kiwi.
David Hamilton, who is a majority shareholder of eRena Sports, wants to make sure that the company remains on top as far as Scottish and global esports are concerned. At present times, this union and the esports industry as a whole have been experiencing fast development, with more than 500 million viewers around the globe today, which is expected to grow to $2.4bn by 2024.
eRena Sports bolsters Scotland’s esports growth
In the wake of the merger, the company is focusing on enhancing the infrastructure of the Scottish esports industry. The organization realizes several obstacles that have hindered the growth of eSports in Scotland, such as Infrastructure issues, recognition, and multi-level support. As more young people in schools, colleges and universities show interest in esports, the company wants to enable more opportunities for involvement and skill acquisition.
One way to deal with these challenges is through forging strong ties with educational institutions across Scotland. In order to meet these objectives, eRena Sports has designed community outreach programs that will give young people access to resources that will enhance their skills and enable them to participate in competitive gaming events. With this conducive atmosphere, eRena Sports desires a lively and sustainable eSports structure within Scotland.
Apart from its ground-up approach, eRena Sports has also started paying attention to professional eSports. The firm plans to provide advisory services to the sporting and corporate sectors for all professional teams and players. Such services are meant to assist firms in navigating through such intricate folds, hence enabling them to earn from their high potential for expansion within the eSports business.
