- Virtual production, cloud tech, and sustainability take center stage in reshaping the entertainment industry.
- 5G transmission gains momentum, offering higher speeds and new ways of working for media professionals.
- Viewers demand eco-friendly content, pushing creators to adopt sustainable practices and IP-based workflows.
The year 2024 is poised to be a pivotal one for the media and entertainment industry, as several technologies that have been gaining momentum are set to reshape the landscape. Sustainability, cloud computing, virtual production, IP-based workflows, 5G, AI, the metaverse, and security are all transitioning from buzzwords to key drivers of innovation and revenue generation.
One of the significant trends to watch in 2024 is the growth of virtual production studios. These studios are not only reducing carbon footprints but also offering unparalleled convenience and creative opportunities for actors and producers. The year will witness the fruition of experiments and technical developments aimed at addressing common challenges in virtual production, enabling high-quality In-Camera VFX.
Cloud and AI domination
Cloud computing and AI will continue to dominate discussions surrounding workflows, business models, and resources. The rapidly advancing cloud technology empowers filmmakers with creative freedom, allowing them to create, share, and store high-quality content more affordably and efficiently.
Security in the cloud
With the increasing reliance on cloud-based content management, security remains a paramount concern. “Zero trust” systems are gaining traction, necessitating strong identity verification at every stage of digital interactions. This approach enhances the protection of sensitive content by ensuring that a single password cannot provide access to all files.
IP-Based workflows for sustainability
In 2024, IP-based workflows will firmly establish themselves as a staple for remote and distributed production. Sustainability concerns are driving many companies in the broadcast and live sector to minimize their carbon footprint and costs through IP-based solutions. Technologies like Software Defined Network (SDN) and IP connections to broadcast control systems are making local and remote production more efficient and eco-friendly.
5G transmission revolution
As 5G technology continues to evolve and new alliances form, interest in 5G transmission will surge. The expansion of 5G networks promises increased connectivity speed, lower network latency, and innovative approaches to working through network slicing.
High-quality content for 4K devices
The demand for quality storytelling is escalating, driven by the widespread adoption of 4K TVs and devices. Various sectors, including sports, documentaries, and reality shows, are embracing traditional cinematic images to deliver greater emotional depth to viewers. This shift necessitates content produced natively in 4K or 4K HDR.
Innovative sensor technology
Industries such as mapping, construction, and broadcasting are increasingly relying on drones. These applications require compact, versatile, and top-tier sensors, exemplified by Sony’s first dedicated B2B camera, the ILX-LR1.
The metaverse’s impact
The emerging metaverse is capturing the attention of content creators from all sectors, as they seek to monetize and create immersive experiences. Quality volumetric content and photogrammetry will play pivotal roles in delivering believable and valued experiences to users.
Sustainability takes center stage
Undoubtedly, sustainability is emerging as a driving force for change. Viewers are becoming more discerning, showing keen interest in whether content is produced sustainably across all stages of production. As Sony commits to reaching net-zero emissions by 2040, many content and media creators are also taking action to become more environmentally responsible.
In 2024, the media and entertainment industry will undergo significant transformations driven by technology, sustainability, and the changing demands of viewers. Virtual production, cloud computing, IP-based workflows, 5G, high-quality content, and the metaverse are poised to shape the future of the industry. As sustainability gains prominence, content creators are aligning their practices with eco-conscious goals, paving the way for a greener and more innovative media landscape.
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