- Sports Illustrated awards will happen on 7th Dec, and there will be rewards in the form of bitcoin and NFTs.
- FTX is sponsoring the event after taking several sports initiatives this year.
Sports Illustrated awards (SI) for 2021 will see an introduction of sweepstakes rewarded in bitcoin. FTX, a cryptocurrency exchange platform, will sponsor the sweepstakes. Winners will win one bitcoin. Nonetheless, other notable prizes include restaurants and flight accommodations, coupons for the gala, and a backstage pass.
The backstage pass allows fans to interact with a surprising athlete. FTX has assumed an active role in sports for the past year. Therefore, the sponsorship of this gala Award is not a surprise.
The yearly Sports Illustrated Awards released a program for its 2021 event. The ceremony will take place from the Seminole Hard Rock restaurant and Casino in Hollywood, Florida.
SI is a successful sports journal launched in the early fifties. The magazine is affiliated with Authentic Brand Group. From its origin, the informative media has presented 67 awards to sports personalities. So, the exhibition has been taking place yearly without a break. For this calendar year, the activity will take place on 7th Dec.
Sports Illustrated Awards will see unique gifts
FTX said that they would issue the coveted prize of the occasion. The annual sports Personality reward. The statement also noted that FTX takes pride in honoring the winner.
Besides, the crypto company feels rewarding the winner is motivating and encouraging, thus fit for sports. Furthermore, the honors signify a sense of dedication, resilience, integrity, ability, and achievement.
The crowd won’t be left out since they will also get a rare Sports illustrated Awards NFT. The FXT US NFT marketplace will facilitate this to celebrate the event.
The virtual asset company has entered various partnerships in recent times. The signed agreements include MLB’s Shohei Ohtani, Model Gisele Bundchen, and husband, Tom Brady. Besides, the company is also in an authentic partnership with MLB.
Also, the company has the naming rights to the Miami Heats gymnasium. Also, it acquired naming rights to TSM, a professional sports outfit.
There is a scramble for the sports industry by crypto firms. Recently, several companies are making their way to this untapped market. For instance, Crypto.com entered an agreement with the Ultimate Fighting Championship. Furthermore, the company approved a long-term deal to get the naming benefits to the arena hosting Los Angeles Lakers.
Entertainment galore during the gala
During the gala, there will be a lot of entertainment. Music lovers will have a lifetime experience. World’s renowned DJ Khaled and Capri Champion play hosts to the event. But what’s more interesting is the list of artists scheduled for performances. Notable names include 2Chainz and Dj Irie.
Medium Rare is also part of the production team for the sports awards. The agency has an interest in brand-focused NFTs, key personalities, and sports.
It gained fame for the expensive NFT drops this year. Some notable drops involved the Golden State Warriors.