Crypto P2P platform NoOnes says it plans to massively expand its gift card trading infrastructure, positioning vouchers as one of the fastest-growing bridges between traditional commerce and the digital asset economy.
According to an announcement on March 12, the company intends to build what it describes as the world’s largest crypto gift card marketplace, bringing together more than 10,000 brands and dozens of regional markets within a single peer-to-peer ecosystem. The platform will allow users to exchange retail vouchers directly for cryptocurrencies in minutes.
The move reflects a broader trend emerging across the crypto industry. Gift cards are increasingly used as an alternative on-ramp for digital assets in regions where access to banking infrastructure or centralized exchanges remains limited.
On NoOnes, gift cards already represent a significant share of activity. The platform currently supports over 300 brands and 783 gift card products across 10 categories, with denominations ranging from $2 to over $1,000. The company says it serves more than 2 million users across more than 180 countries, and gift cards and coupons now account for more than 10% of marketplace activity.
The company argues that global demand for crypto-to-gift-card and gift-card-to-crypto trades is rising as users search for ways to move value without relying on traditional banking rails.
Restrictions on services and financial infrastructure differ dramatically from country to country, as said in the company’s press release. Gift cards often become one of the simplest ways to access global digital services or convert value into cryptocurrency.
The marketplace expansion will also introduce several infrastructure upgrades. Among them is a dynamic pricing engine designed to aggregate global supply and demand for gift cards and generate indicative prices for different brands and regions. The company says the feature could reduce the pricing fragmentation that currently dominates informal voucher trading markets.
NoOnes also plans to introduce wholesale trading tools for professional traders and liquidity providers, effectively allowing them to act as market makers within the gift card ecosystem. Industry data suggests the opportunity could be substantial. The global gift card market already exceeds $1 trillion annually, according to several retail and payments research firms. However, much of that activity remains fragmented across local marketplaces and regional platforms.
By bringing these markets together through a P2P trading infrastructure, NoOnes says it aims to create a global liquidity layer where vouchers could function similarly to digital payment instruments.
The company has also begun testing a new application called SnapX with a group of professional traders as part of the marketplace expansion.
If successful, the initiative could push gift cards beyond their traditional role as consumer retail products, turning them into a flexible financial tool for cross-border payments, digital commerce and crypto onboarding.
