To create, share, and get benefits, Nike has launched .SWOOSH. It is made in order to help develop digital wearables for metaverse avatars. These avatars will be Nike branded and include sneakers, t-shirts, hats, and sportswear. The idea behind Web3 is to help consumers and creators collaborate with each other directly and .SWOOSH will do the same.
It is created in a way to help creators and consumers collaborate. In the same manner, .SWOOSH users will be able to create designs and become royalty members. Additionally, as Web3 products are gaining popularity, .SWOOSH users will have the opportunity to have IRL perks that would help them to have physical apparel and direct chat with Nike’s athletes and ambassadors.
.SWOOSH is now announcing a new opportunity in which the users will collaborate and get instant rewards. This is called the #YourForce1 challenge
The challenge is open to all the members of .SWOOSH. It would help the creative storytelling members to be more open and contest in .SWOOSH Studio challenge. The member will have to create a visual story on Instagram based on the given details. After that, the team will shortlist four members’ visual stories.
What will the winners get?
Those four shortlisted members will get $5k each for their homes. Additionally, they will have the chance to meet the Nike designers. The purpose of the meeting would be to create a new 1:1 virtual creation. This creation would be inspired by their work.
Furthermore, the team is quite near to releasing their first signature collection, and those selected designs of the winner can become a potential part of the drop. Once it becomes part of the drop, the team will send the official contract to the designer, and on signing, he or she will become the co-creator of the drop. This will allow the designer to earn royalties from their work directly. On every sale, the designer will get its due share.
How to participate in the challenge
To participate in the challenge, you have to follow a few steps to complete the registration. Without complete registration, your submissions would be considered invalid. To contest, you can visit the official site or click here. Additionally, you will have to make a visual moodboard alongside eight original pictures if you want to submit your #YourForce1.
Structure of the post
Following are clear-cut guidelines given on how your post should be.
Slide 1: The story
Slide 2: The mood
Slide 3: 3 keywords
Slide 4: Color palette
Slide 5: Man-made or nature
Slide 6: Something tactile
Slide 7: Something unexpected
Slide 8: A place/scene/location
You will need to follow the following caption format in order to submit your story successfully.
Add your .SWOOSH handle alongside the name of your concept. Additionally, add a short description of your story and label your slides in order. You should include #YourForce1 as well.
- The team will only receive submissions with proper registration.
- One person will have a chance of one submission.
- The eight slides must be in the correct order.
- There should be no plagiarism. All photos, videos, sound, and artwork should be yours.
- You will need to tag @dotswoosh and use #YourForce1.
- The submission time is between 1/25 at Noon PST and 1/29 at 9 AM PST. Any submission after that will not be accepted.
- The most important thing is that the contest is only for citizens of the US, UK, Denmark, Germany, France, Italy, The Netherlands, Norway, Spain & Sweden.