The famous shoe company Nike is currently working on a project of filing a trademark in commerce. For that purpose, they are making efforts to gain security over the Cryptokicks brands. This collaboration will provide the company to meet its goal effectively.
The details of the filing of the document have revealed that the provision of digital currency to all the online consumers will be ensured and a whole network of the global community will be established in the near future.
The analysis done by trademark attorney has shown certain reservations regarding the procedure of trademark system and he emphasized that any business plan should be based on rational ground and should have some concrete business idea backing up that plan.
Now the important thing is that any product would be launched by the name of Cryptokick as Nike has this name secured for four years. But the dilemma is that in order to secure rights this is the basic demand to use the trademark commercially to secure your rights.
This is a new initiative to use blockchain technology by a shoe company. The basic purpose is to reach the maximum number of online customers in a safe and efficient way and the best method is to launch its own cryptocurrency.
Also, Nike intends to start some new services and products linked with this like the creation of the whole online market place that will display shoes and clothes and the better provision of online store services.
Therefore, the company had to develop new software that will handle all these operations successfully. Nike is currently working to materialize all these plans effectively.