TL;DR Breakdown
- Mesut Ozil announces plans to float cryptocurrency.
- Ozil wants to use his cryptocoin to promote his clothing line.
- Ozil innovative as most athletes float NFT rather than cryptocurrency.
Football star and former Arsenal player Mesut Ozil has announced plans to launch his cryptocurrency, primarily to expand and market his clothing brand, M10Streetwear.
Mesut Ozil, who won the world cup in 2010, launched his clothing line in 2020. As he continues to expand his business, he dropped a hint on Twitter about his coming crypto and other exciting things he plans with his cryptocoin.
Owners of Ozil crypto would be able to trade it the same as Bitcoin, along with acquiring additional discounts on his gear. As the cherry on top, traders might also meet Ozil in person as a reward for purchasing his digital token.
Mesut Ozil approach different with NFT frenzy wild in football
Ozil adopted a different approach to marketing his brand and his clothing line by floating an actual cryptocurrency. The crypto space has recorded huge success with Sports Non-Fungible Tokens (NFTs). Specifically, football players, teams, and even leagues have joined the NFT market to add another revenue stream to their profits.
Several athletes have made huge revenue from their NFT, including boxing champion, Tyson Fury that auctioned his Lineal by Tyson Fury for $987,000, making it one of most paid-for sports NFT. Furthermore, a video sequence of NBA’s LeBron James that caught one of his legendary moves on camera was auctioned at $198,175. Following the NBA star’s NFT, football megastar Cristiano Ronaldo’s NFT was sold for $289,920.
Beyond individual footballers, leagues also joined the NFT frenzy. Last month, Spain’s top soccer league, LaLiga, announced the launch of Non-Fungible Tokens (NFTs) of all its individual players. These NFTs were launched in the form of digital cards that could further be traded and used to play with other members’ tokens. This NFT launch came in collaboration with the French start-up, Sorare. The launch also saw tokenization of LaLiga’s top players, including Atlético Madrid’s Antoine Griezmann, Real Madrid’s Vinícius Júnior, and FC Barcelona’s Pedri.
