• The multinational payments company changes stance on crypto trading.
• Mastercard fulfills promises concerning crypto integration made in February.
The crypto ecosystem has reached a new accomplishment with Mastercard’s new adoption. The American company which has been in operation for more than half a century has announced that it would enable the purchase and sale of cryptocurrencies via a crypto wallet.
The financial services firm spoke about the loyalty plans for this new trade with cryptocurrencies. Mastercard partnered with Bakkt Holdings to meet its crypto adoption goals.
Mastercard to offer crypto services
Mastercard is categorized as one of the best multinational payment firms, both for its efficiency over the years and for its reception towards new technologies. Once again, the company demonstrates its potential by accepting cryptocurrencies within its system.
The US company clarifies that it has signed an agreement with Bakkt Holdings. This website supports the crypto market by making this new payment system integrated.
Among the innovations, the multinational payments company will allow the purchase, sale, and storage of cryptocurrencies for all its clients. In the same way, its crypto market can receive the loyalty rewards that have characterized the company so much.
For Mastercard users, this announcement is not surprising, as the company had previously promised to support various cryptocurrencies before the end of the year. This action could be motivated by the competing company Visa’s exploits in the crypto market, allowing its clients to obtain Bitcoin as a reward for purchases since 2020.
Mastercard also had a positive opinion towards cryptos when Bitcoin reached a new all-time high in its value, trading at $67,016. With this growing crypto project, the company could expand its operations, increase client registration and see a rebound in its shares.
Mastercard ponders buying/selling cryptocurrencies on its system
Mastercard believes this new crypto plan will allow users to have a reliable system to join the market. With Bakkt, the company seeks to have a single management wallet in which all the crypto solutions that the client needs are provided
About rewards, the client can spend and obtain cryptocurrencies as part of their new project. The company admits that over 77 percent of young people today are interested in cryptos, so they try to address this ecosystem. The crypto payments platform will serve people looking to learn more about virtual commerce and users who have experience.
The company’s partner, Bakkt, would be renewing its crypto operations after having partnered with the Google company, which will allow crypto payments from Google Pay. Bakkt specializes in managing the main cryptocurrencies such as Bitcoin, Ethereum, and Dogecoin. These partnerships will allow the cryptocurrency market to become more and more accessible.