Metaverse brands may possibly be one of the most critical business concerns in the modern era. The metaverse is a burgeoning marketplace of the future. And businesses that are already leveraging their brands within the metaverse are primed for phenomenal growth. As you go through the following examples, you’ll see how organizations harness new technologies to achieve creative developments.
In 2022, the metaverse saw unprecedented growth in popularity. More and more users are entering virtual worlds, therefore giving them an opportunity for businesses to communicate with their users online. Mark Zuckerberg referred to the metaverse as “future social media” in December’s Facebook announcement, describing it as “the social media of the future.”
Brands and Metaverse – How are they connected?
The metaverse is a fusion or collaboration between the online virtual world and the offline analog world. This can take the form of a virtual environment that you enter by donning VR goggles. However, the metaverse can also take the form of an overlay that allows online aspects to invade the real world. Augmented reality is the most advanced form of this combination and is often accessed through smart glasses or smartphone apps.
The metaverse is poised to revolutionize how users connect with their favorite businesses and conduct commerce. The metaverse allows users to build avatars in order to navigate the virtual world. With the existing avatar customization tools, users may easily make avatars that resemble them in every way.
Imagine customers entering a virtual world and visiting a mall to examine the offerings of their favorite metaverse brands. Then, using their avatars, Metaverse users may try on brand products to see how they would appear and make selections for real-world purchases within the virtual environment. This is what the majority of metaverse brands want to achieve.
In addition, several metaverse brands, such as Nike, are constructing their own metaverses where users can play games, browse the newest Nike collection, and make online purchases for physical and digital goods.
A sizable portion of shoppers, namely Generation Z, are abandoning traditional shopping techniques and resorting to the metaverse to network, play video games, and shop.
Top Brands leveraging metaverse
The metaverse is a relatively new concept, and brands are just beginning to recognize its tremendous commercial possibilities. Nevertheless, the future of virtual reality commerce appears to be closer than ever as firms choose various tactics to participate in the new digital revolution.
Below is a list of brands preparing to sell in the metaverse. While some have already made significant waves in the metaverse, many are still in the developmental stages.
Nike is one of the most extensive metaverses consumer brands and a well-known sports and fitness brand that emphasizes fun and competition. The Roblox platform hosts one of Nike’s most prominent metaverse projects.
Nikeland was intended to facilitate the integration of sports and play into everyday life. There are parks, courts, obstacle courses, and jogging tracks available. All of this has been meticulously crafted as a metaverse brand to demonstrate what Nike stands for.
In addition, users can purchase digitalized Nike products, ranging from clothing to footwear, and strengthen their connection to the company. Nike has developed numerous metaverse-based solutions for individuals to experience their ethos.
Gucci is one of the most well-known fashion labels in the world. Roblox is currently among the most popular metaverse games and platforms. It’s not surprising that their collaboration produced something special. The exact same thing occurred when Gucci established a virtual garden exhibition on Roblox. The event was held in honor of Gucci’s 100th birthday.
The display demonstrates how the metaverse can be utilized to reproduce the shopping experience. The fact that Gucci’s digital products were only available for a limited period gave users an appreciation for exclusivity. They were purchasing something unique that was also of extraordinary worth. Some of these things were subsequently resold by users for significantly more than their value in the real world.
Lois Vuitton selected an extremely innovative strategy for entering the metaverse. As a result, the metaverse brand released Louis: The Game in August 2021. This interactive game requires the use of an “avatar” named Vivienne in order to navigate and search for limited edition NFTs.
This initiative was launched to commemorate its 200th anniversary, and the game has received more than two million downloads. Each NFT unlocks a new’storyline’ in which up to 30 NFTs can be collected. There are also some highly rare NFTs, including works by the renowned NFT artist Beeple. The game is anticipated to be accessible online until August 4, 2022.
Adidas is most famous for its sporting apparel. Non-fungible tokens are the source of their reputation as one of the most important metaverse brands. When people consider an NFT, they typically think of online visuals. Adidas employs this strategy to sell apparel in both the real and virtual worlds.
Adidas Originals developed the NFT campaign “Into the Metaverse” in collaboration with three of the most prominent NFT brands: Bored Ape Yacht Club, PUNKS Comic, and gmoney. The collaborative effort began in December 2021, when a limited number of 30,000 NFTs were offered for sale. The wearable digital products are compatible with multiple blockchain-based gaming systems.
Balenciaga is a famous French luxury brand. They frequently have an otherworldly look. They’re one of the metaverse brands teaming with Fortnite, so it’s no surprise. The partnership includes dressing Fortnite characters in Balenciaga. A Balenciaga x Fortnite hoodie, cat-eye sunglasses, and boots make up these “fit sets.”
Fortnite has a virtual Balenciaga store. They can mix and match their clothes. User-generated content and billboard pictures cycle to create a “dynamic lookbook” for the brand.
Disney, a giant in entertainment, couldn’t resist expanding into the metaverse. They even developed a new job to build their Disney metaverse storytelling future.
They use technology and offer services that resemble a connected metaverse, even if they haven’t declared a metaverse entry strategy. For example, their MagicBand bracelet follows guests and stores their tickets, keys, payments, and photo pass to make park travel easy.
Disney offered virtual tours of their parks and rides during the pandemic to keep consumers happy. These aren’t the metaverse, but they suggest what visitors could expect when they explore the digital universe.
Microsoft spent $70 billion in the metaverse by acquiring Activision Blizzard, the owner of major properties such as World of Warcraft, Call of Duty, Guitar Hero, and Candy Crush. According to them, this was their initial step toward a Microsoft metaverse.
Microsoft is still investigating how to link its existing products to the metaverse. Microsoft’s Microsoft Mesh platform, which integrated with Microsoft Teams to enable virtual reality gatherings, was one attempt.
Coca-Cola demonstrated that the metaverse extends beyond fashion, games, and entertainment. They made their debut in the metaverse in 2021 by auctioning off NFT collectibles in Decentraland. A wearable bubble jacket was one of the treasures for avatars in the game.
They expanded beyond fashion and collectibles. Their next step was to introduce their unique beverages to the virtual world. The name of their beverage is Coca-Cola Zero Sugar Byte. Then, they created a planet named Pixel Point within Fortnite Creative. Players can participate in games and sample various virtual flavors in this realm.
Many more brands are exploring the metaverse’s use cases. They include Forever21, Zara, Prada, Dior, and Hermes. On the financial front, we have brands such as Mastercard.