Illuvium partners with Gamestop to launch Illuvitars NFT collection, aiming to revive Gamestop’s NFT market


  • Illuvium partners with GameStop to launch the Illuvitars NFT collection, aiming to revive GameStop’s struggling NFT marketplace.
  • The collection features 20,000 non-fungible tokens (NFTs) known as Illuvitars, representing unique avatars called Illuvials with distinct expressions and power ratings.
  • GameStop’s collaboration with Illuvium seeks to breathe new life into its NFT platform by offering immersive experiences and early access to exclusive games for NFT holders

Illuvium, an Ethereum blockchain game developer, has joined forces with GameStop, the well-known video game and consumer merchandise retailer, to introduce a collection of 20,000 non-fungible tokens (NFTs) called “Illuvitars.” This partnership aims to breathe new life into GameStop’s NFT marketplace, offering enthusiasts an immersive and dynamic experience

GameStop’s NFT marketplace has experienced a decline in daily fee revenue amidst the bearish cryptocurrency market. However, the alliance with Illuvium and the launch of the Illuvitars NFT collection could revive the platform’s fortunes. The Illuvitars NFTs are described as lively and artistic collectibles, each representing a unique avatar known as an “Illuvial” with its characteristic expression. These Illuvitars hold a power rating determined by their rarity, allowing holders to climb the leaderboard and showcase their collection.

An exciting collection of Illuvitars

The Illuvitars NFT collection will feature 20,000 tokens, and its official launch is scheduled for June 12. Each “GameStop x Illuvitar D1SK NFT” will include an exclusive GameStop-branded “Illuvitar.” These special Illuvitars offer 108 potential combinations based on various elements, including different background stages, finishes, expressions, and distinct Illuvials. The creative diversity and unique attributes of these NFTs make them highly sought after by collectors and enthusiasts alike.

Moreover, NFT holders will enjoy additional benefits. They will have privileged early access to Illuvium’s creature collector games, such as Illuvium Overworld and Illuvium Arena, providing them exclusive gaming experiences and perks.

GameStop’s selection of Ethereum’s Layer-2 scaling solution, Immutable X, to power its NFT marketplace in February 2022 showcased the company’s commitment to embracing the potential of blockchain technology. While the platform experienced a decline in daily fee revenue, the Illuvium partnership signifies GameStop’s dedication to revitalizing its NFT marketplace and offering users unique and engaging experiences.

The Illuvitars NFT collection launch brings renewed excitement and fresh content to GameStop’s platform. It will be fascinating to observe how these dynamic and captivating Illuvitars influence the trajectory of GameStop’s NFT marketplace and whether they can reignite interest in the platform amid challenging market conditions.

As June 12th approaches, collectors and enthusiasts eagerly anticipate the launch of the Illuvitars NFT collection on GameStop’s platform. The collaboration between Illuvium and GameStop represents a significant step forward in merging the worlds of gaming, collectibles, and blockchain technology, creating an immersive and rewarding experience for NFT enthusiasts and gamers alike.

Disclaimer. The information provided is not trading advice. holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

Share link:


Written by Damilola Lawrence

Damilola is a crypto enthusiast, content writer, and journalist. When he is not writing, he spends most of his time reading and keeping tabs on exciting projects in the blockchain space. He also studies the ramifications of Web3 and blockchain development to have a stake in the future economy.