Google Searches for ‘AI’ Outpace Bitcoin and Crypto in 2023


  • Google users are showing a heightened interest in searches related to artificial intelligence (AI) compared to Bitcoin and crypto, marking a significant shift from previous years.
  • The surge in searches for “AI” began in November 2022, coinciding with the launch of OpenAI’s ChatGPT, and has since widened the gap between AI and crypto-related terms.
  • While Bitcoin has experienced a revival in 2023, with a 150% price increase, the sustained interest in AI is attributed to various developments, including concerns about job displacement, AI nude services, and the introduction of innovative chatbots.

Google users have shown a remarkable shift in search preferences, with “AI” surpassing the popularity of terms like “Bitcoin” and “crypto.” Data from Google Trends indicates that this trend gained momentum around November 2022, coinciding with the launch of OpenAI’s ChatGPT. The divergence in search interests has become more pronounced, reflecting a global fascination with artificial intelligence that has outpaced the traditionally dominant cryptocurrency-related terms.

The rise of AI in Google searches

As of late, Google Trends data reveals that worldwide search interest in “AI” boasts a substantial score of 91, overshadowing Bitcoin’s score of 22. This reversal of fortunes can be traced back to August 2022, where searches for “AI” started to outstrip those for “Bitcoin” and “crypto.” The launch of OpenAI’s ChatGPT in November 2022 played a pivotal role in catapulting “AI” to the forefront of Google searches, creating a widening gap between AI and crypto-related terms.

Bitcoin, despite experiencing a bear market cycle in 2021 and most of 2022, saw a resurgence in 2023. Starting the year at $16,900, Bitcoin has witnessed a commendable 150% increase, reaching a price of $43,400 at the time of publication. Notably, Google Trends highlights that countries like El Salvador, Nigeria, Netherlands, Brazil, and Switzerland exhibited the most interest in Bitcoin.

In contrast, artificial intelligence has seen a year marked by significant developments. From concerns about AI displacing jobs to the proliferation of AI nude services and the introduction of innovative chatbots like ChatGPT, Google Bard, Meta AI, and GrokAI—launched by tech mogul Elon Musk—AI has captured global attention. Google Trends data indicates particular interest in AI from users in Vietnam, China, the Philippines, and Myanmar.

The user perspective – Insights and observations

In a post dated December 26, Autism Capital, an active Twitter user with a sizable following, brought attention to a noteworthy shift. An insightful comment on the post posited that this shift might be linked to the differing ages of interest, pointing out that Bitcoin and cryptocurrency, being longstanding subjects, have already undergone comprehensive searches in previous years.

Adding weight to the trend of burgeoning interest in AI, an analysis conducted by the crypto data aggregator CoinGecko in July uncovered a significant surge in searches for “AI jobs” following the launch of ChatGPT in November 2022. Impressively, this surge surpassed searches for “crypto jobs” by a factor of four, indicating a heightened curiosity and focus on the field of artificial intelligence.

As the year unfolds, the unexpected dominance of “AI” over “Bitcoin” and “crypto” in Google searches raises intriguing questions about the evolving dynamics of online user interests. Could this shift signify a broader societal focus on artificial intelligence and its implications, or is it a temporary deviation influenced by recent developments in the tech landscape? The digital realm continues to shape and reflect our collective curiosity, leaving us to ponder the future trajectories of these dynamic search trends. What lies ahead for the interplay between AI and cryptocurrency in the virtual spheres of inquiry?

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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Aamir Sheikh

Amir is a media, marketing and content professional working in the digital industry. A veteran in content production Amir is now an enthusiastic cryptocurrency proponent, analyst and writer.

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