Since the digitalization of content became mainstream, it marked the beginning of the perennial struggle to protect digital material such as art, literature, videos, music, software, etc. The recent upturn in the NFT industry highlighted the age-old flaws and revealed new chinks in the armor of digital content protection. The solution seems straightforward – better content protection and authentication to avoid scams and pirated digital content.
Limitations of existing digital assets protection methods
Stakeholders in the digital asset industry have led efforts and investments into protecting digital content and intellectual property. However, the available options have several limitations, especially for the new generation of digital assets – NFTs.
Copyrights, Trademark, and Watermark are common ways creators protect their digital content. However, these digital protection techniques have obvious loopholes such as copying and pasting, screen grabbing, and cutting out marks and signs. Some even go to the extent of altering secure embedded data for digital IDs. In cases where someone is found to be using your protected content without permission, you may want to consider sending a cease and desist notice.
A solution like REV3AL, with its novel Digital Copyright Protection & Anti-Counterfeit Technology, considers the limitations of existing methods of digital assets protection and scam prevention techniques to offer fresh hope for the industry. That is why it employs multiple layers of authentication features to make digital assets more secure.
REV3AL technology and copyright
REV3AL technology provides the framework to protect your digital platform by applying encrypted protection for your assets. With the use of blockchain and non-blockchain technology, you can incorporate multiple authentication factors so that creators and collectors can authenticate and verify digital assets on your platform.
Creators and publishers can upload assets with REV3AL verification to prove authenticity. The end-user can verify authenticity via physical interaction on their device and the REV3AL platform.
How REV3AL’s protection and authentication technology works
To protect the publisher
As the owner or publisher of a digital product, it is essential to have your name registered to your product. If your product is unprotected, it is susceptible to unauthorized duplication. You may even lose royalties and sales income on the piece.
To authenticate products
NFT scammers go to lengths to sell fakes, counterfeits, and duplicates. Some scammers duplicate an artist’s complete profile, artwork, website, and social media accounts to appear authentic.
Scammers in the NFT marketplace often launch phishing campaigns to lead unsuspecting users to fake platforms. REV3AL helps users certify the originality of products and platforms.
To protect buyers and sellers
Just like getting a GIA certificate for buying a diamond, an NFT buyer should be able to validate the authentication layers in products. Once the buyer validates the product’s authenticity, they can also get a certificate to prove they got the correct product.
After certifying a product’s authenticity, REV3AL’s technology helps verify the purchase and ensure it retains its value in the marketplace. It also allows for flexible ownership. For example, the certificate shows that the buyer has a copy or owns the product while the publisher retains the copyright.
The NFT space is at a crossroads where stakeholders can no longer look the other way concerning safety and security. While protection services are getting sophisticated, scammers and fraudsters have managed to stay one step ahead of the security measures.
A dynamic and adaptive solution might just be the final piece of the puzzle. New options like REV3AL explore multi-pronged security options to make counterfeiting and fraudulent activities too tedious and unrewarding for perpetrators.
