Interest in AI surged with the release of ChatGPT in November last year, with many anticipating its transformative potential for businesses. However, concerns arose, leading several large companies like JPMorgan Chase, Apple, and Accenture to restrict ChatGPT’s use due to security worries. They feared that user prompts could be used to enhance the AI model, raising privacy concerns.
Beyond security, issues included limited customization, training data up to 2021, occasional incorrect responses, and trustworthiness. To address these concerns, OpenAI introduced ChatGPT Enterprise, tailored for businesses. This version promises enhanced security, quicker responses, and advanced features, including customization options.
Rowan Curran, a senior analyst for Forrester, suggests that these security upgrades and plugins may boost enterprise adoption. Canva and PwC are early adopters of ChatGPT Enterprise. Canva’s head of AI products, Danny Wu, highlights its productivity benefits. OpenAI plans to allow users to train the AI on their data, further enhancing its utility.
However, ChatGPT Enterprise isn’t a panacea. Legal consultant Emma Haywood warns that it may still pose IP risks when generating content. Compliance with SOC 2 and OpenAI’s data usage commitment improves its standing, but GDPR and contractual obligations still apply.
It’s worth noting that ChatGPT Enterprise faces competition from other AI platforms like Microsoft’s Azure AI and Google’s generative AI Bard. Businesses must consider cost, performance, and security when selecting a platform.
Regulatory concerns also loom as AI regulation evolves in the EU, US, and UK. Customization might blur the lines between user and provider, adding regulatory complexities.
ChatGPT Enterprise aims to address security and usability concerns for businesses, but challenges persist, highlighting the evolving landscape of AI in the corporate world.