Brian Armstrong unveils 10 innovative crypto startup ideas to reshape the industry

In this post:

  • Brian Armstrong, CEO of Coinbase, unveils 10 transformative crypto startup ideas, ranging from a new stablecoin pegged to the CPI to an onchain reputation system, aiming to solve critical issues in the crypto industry.
  • Armstrong’s visionary roadmap emphasizes innovation, decentralization, and inclusivity, with the potential to significantly reshape the crypto landscape, making it more accessible and transparent for all.

Brian Armstrong, the CEO and founder of Coinbase, has once again captured the imagination of the crypto community with a series of groundbreaking startup ideas. In a recent tweet, Armstrong not only shared his vision for the future of the crypto industry but also announced an upcoming event in Malibu later this year. Organized by Coinbase, the event aims to ignite the passion of entrepreneurs and developers in the crypto ecosystem. Armstrong’s tweet serves as a beacon, inspiring a new generation of builders to create startups that could revolutionize the crypto industry.

Transformative ideas for a decentralized future

Armstrong kicked off his list with Flatcoin, a novel digital currency designed to address the limitations of existing stablecoins. Unlike traditional stablecoins, which are pegged to fiat currencies and are therefore susceptible to inflation and sudden price changes, Flatcoin aims to offer a more reliable alternative. Armstrong proposes that Flatcoin be pegged to the Consumer Price Index (CPI), a basket of essential goods and services. This innovative approach could mitigate the risks associated with inflation, providing a more stable and reliable medium of exchange.

Building trust in Web3

Trust is a critical component of any economic system, and the crypto space is no exception. Armstrong’s concept of an onchain reputation system aims to tackle the issue of trust head-on. Inspired by Google’s PageRank algorithm, this reputation system would operate on a blockchain, assigning reputation scores to various entities. This decentralized trust network could serve as a crypto counterpart to traditional financial credit scores, granting credibility to merchants, users, and other participants in the crypto ecosystem.

A New paradigm for advertising

Armstrong’s vision extends to revolutionizing the advertising industry through Onchain Ads. Unlike traditional advertising models, Onchain Ads would leverage blockchain’s transparency to ensure payment only upon successful product purchases. Governed by smart contracts, this approach could significantly enhance accountability and efficiency, potentially reshaping the entire advertising industry.

More ideas to foster inclusivity and transparency

Armstrong also touched on the unequal distribution of capital across the globe. He proposed a blockchain-based platform similar to Stripe Atlas or AngelList, designed to democratize access to funding. This platform would enable entrepreneurs to register as Decentralized Autonomous Organizations (DAOs), creating a more equitable and efficient ecosystem. In addition, Armstrong envisions a global job marketplace paid in cryptocurrency. This concept addresses income disparity by offering tasks, full-time jobs, and contractual work, all paid in crypto. It simplifies cross-border payments and offers a more inclusive approach to employment.

Privacy features in layer 2 and P2P exchanges

Armstrong also proposed adding privacy features to Layer 2 blockchain transactions. This idea aims to balance transactional efficiency with the growing demand for privacy, drawing parallels with the internet’s shift from HTTP to HTTPS. Furthermore, Armstrong acknowledged the importance of Peer-to-Peer (P2P) exchanges, especially in regions with limited access to traditional financial systems. He proposed a fully on-chain P2P exchange incorporating escrow, reputation management, dispute resolution, and mediation governed by smart contracts.

Onchain games and tokenizing Real-World Assets

Armstrong sees immense potential in the gaming industry, particularly in tokenizing in-game assets. He suggests creating metaverses that offer true digital ownership, transforming gaming into a value-creating endeavor. He also introduced the concept of tokenizing a wide range of real-world assets, from art and real estate to debt and commodities. This could introduce liquidity to previously illiquid markets and enable more standardized trading.

Inspired by Balaji Srinivasan’s “The Network State” concept, Armstrong envisions a software ecosystem facilitating governance, voting, fundraising, and essential services. This would enable the creation of new governing structures, further decentralizing economic and political power.


Brian Armstrong’s visionary ideas offer a roadmap for the future of the crypto industry, emphasizing innovation, decentralization, and inclusivity. As these ideas take shape, they have the potential to drive significant changes, making the crypto space more accessible, transparent, and equitable for all. Armstrong’s forward-thinking approach catalyzes a new wave of entrepreneurs and developers who are eager to leave their mark on the crypto landscape.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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