Bitpanda, recognised as Europe’s leading cryptoasset platform, has officially launched in the UK, giving British investors access to more than 600 cryptoassets – the widest selection currently available in the UK market.
With over 7 million registered users, Bitpanda is considered one of Europe’s most established players in the cryptoasset space. The arrival of Bitpanda UK means local users can now benefit from a tailored experience backed by institutional-grade infrastructure. The platform offers access to a diverse range of cryptoassets, including major coins like Bitcoin and Ethereum, as well as a variety of emerging tokens and stablecoins.
Users can also access curated crypto indices, alongside regular market insights and educational resources – designed to support long-term, confident investing. With its focus on security, accessibility, and user-first design, Bitpanda sets a new standard for cryptoasset investing in the UK, for both first-time and experienced investors.
Demand for digital assets continues to grow in the UK. A Bitpanda-commissioned survey of 4,000 UK adults found that one in seven (15%) Britons plans to invest in cryptoassets in the future.
Pantelis Kotopoulos, UK Country Director at Bitpanda, commented: “UK investors deserve a platform that matches their ambition, and at Bitpanda, we’ve built a platform that does exactly that. We offer a real alternative – with more assets, a more intuitive user experience, and zero tolerance for shortcuts.”
Bitpanda has also secured a global multi-year partnership with Arsenal Football Club, becoming the club’s Official Crypto Trading Partner, and has partnered with the National Football League (NFL) as an Official Partner of the NFL in the UK. These partnerships aim to enhance public understanding of digital assets, providing fans and investors with the necessary tools and education to engage with their finances and invest responsibly.
Alongside its trading platform, Bitpanda is introducing its B2B infrastructure division, Bitpanda Technology Solutions (BTS), to the UK. BTS allows banks, fintechs, and cryptoasset platforms to build and deliver cryptoasset products through white-label integrations. BTS already collaborates with major institutional partners, including Deutsche Bank, Société Générale, Raiffeisen, and LBBW, and plays a crucial role in Bitpanda’s strategy to expand global access to cryptoassets.
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Kate Mallett, Head of Fintech, Third City
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