Notre Game, a subsidiary of Animoca Brands, is partnering with Singaporean mixed martial arts (MMA) brand One Championship to develop a mobile strategy fighting game called One Fight Arena, which will feature NFTs. In a press release seen by Cryptopolitan, One Fight Arena is scheduled for an early 2024 release, with preliminary player testing set to begin later this year.
NFTs and authenticity in the game
In One Fight Arena, the game’s athletes will be represented as NFTs, offering owners verifiable authenticity and statistics on character rarity. The game will also be available as a free-to-play mobile version for those not interested in token elements.
Featuring One Championship’s roster of fighters, the game will emphasize “strategic gameplay” from a first-person perspective, according to the announcement. It also aims to simulate each fighter’s experience, starting from the beginning of their respective careers.
New experience for MMA fans
One Championship co-founder, and Group President Hua Fung Teh believes the new fighting game will offer MMA fans a unique experience.
Animoca Brands is looking to raise $1 billion for its metaverse investment fund early this year, down from its initial goal of $2 billion. Animoca Brands chairman Yat Siu expressed the possibility of a smaller target, depending on market circumstances.
Teh expressed enthusiasm about the partnership with Animoca Brands in a statement: “We’re thrilled to work with an industry leader in Animoca Brands to launch One Fight Arena, our first Web3-enhanced video game. This partnership will give us the opportunity to engage with our global fanbase at a deeper level.”
Animoca Brands’ Executive Chairman Yat Siu shared a similar sentiment, emphasizing the game’s Web3 elements: “Our partnership with One to create One Fight Arena will enable the fans of the world’s largest martial arts organization to access a novel gaming experience with true digital ownership at its core.”
This collaboration comes as Asia is increasingly becoming a major market for, and producer of, Web3 games. A recent DappRadar report suggests that Asia could eventually dominate 80% of the entire Web3 gaming market.