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Donald Trump’s World Liberty Financial buys 4 new Ethereum domain names in the last 24 hoursĀ 

In this post:

  • World Liberty Financial, the DeFi project linked to Donald Trump purchased four ENS domains ahead of his inauguration, including trumpcoin.eth and erictrump.eth.
  • Melania Trump launched the $MELANIA memecoin as $TRUMP suffered a 50% price dip; $MELANIAā€™s market cap has hit $2B.
  • World Liberty Financial added 14,403 ETH worth $48M, raising its holdings to 33,630 ETH and total crypto assets over $280M.

On Sunday, January 19, World Liberty Financial (WLF) acquired four Ethereum Name Service (ENS) domains within 24 hours. The crypto platform is linked to Donald Trump and his family.Ā 

The next four years will be an interesting time for the crypto industry. Political analysts have called it the start of the most pro-crypto administration in US history.

As reported by multiple sources on X, including the Kobeissi Letter, World Liberty Financial bought the worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth ENS domains through a multi-signature address.Ā 

WLFI domain purchases. Source: Etherescan

Transaction data from Etherscan reveals that the website names were transferred from another wallet to WLFā€™s multisig wallet through bulk delivery. This feature is unavailable for direct registrations.Ā 

World Liberty Financial made huge Ethereum purchases

Following the acquisitions of the four ENS domains, World Liberty Financial added 14,403 ETH to its reserves. As spotted by market transactions tracker Lookonchain, the purchases took place across multiple transactions at an average price of $3,287, amounting to $48 million.

WLFā€™s total ETH holdings now stand at 33,630 ETH, valued at over $107 million, per Arkham Intelligence data.

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The platform also has other assets in its portfolio, including stablecoins USDT and USDC and altcoins like AAVE, LINK, and WBTC. Its entire crypto holdings reportedly amount to over $280 million.Ā 

While the motivation behind these several-month strategic Ether acquisitions remains unclear, Eric Trump, an adviser to WLF, teased that there would be more market activity on January 20 in a cryptic post on X.Ā 

Meanwhile, Ether hasnā€™t seen much price movement in the last day. Over the weekend, prices fluctuated between $3,100 and $3,450, showing little to no reaction from the WLFā€™s market activity. As of the time of this publication, the token is trading at $3,404, up 6%.

Trump family market activity charges ahead of inauguration dayĀ 

In a separate development, incoming First Lady Melania Trump announced the launch of her crypto coin, MELANIA, on the same day. This announcement came merely two days after President-elect Donald Trump introduced his crypto, the Official Trump Token (TRUMP).Ā 

Just like her husbandā€™s memecoin, Melaniaā€™s newly launched token operates on the Solana blockchain. The coin is currently trading slightly above $10. MELANIA is listed on centralized exchanges like MEXC.

Trading data of the MELANIA/USDT memecoin trading pair
Trading data of the MELANIA/USDT memecoin trading pair. Source: TradingView

Market data shows that the price of TRUMP shed over 50% of its value hours after MELANIAā€™s launch, plummeting from $75 to $30.Ā 

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However, when the dust settled in the early trading hours of Monday, TRUMP experienced a brief recovery, now changing hands slightly above $55, an intraday 7% price uptick. During the same period, the market capitalization of Melaniaā€™s memecoin surged to about $2 billion.

According to Coingecko updates, TRUMPā€™s market cap is approximately $12 billion, while MELANIAā€™s valuation stands at $1.7 billion.Ā 

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