WhiteBIT strengthens global positioning with launch in Australia

WhiteBIT, the largest European crypto exchange by traffic, will expand into the Australian market. 

WhiteBIT is driving its global expansion after entering the Australian market. The platform has added new outreach for both retail and institutional clients, with access to more regionally regulated serfvices. Volodymyr Nosov, the founder and president of WhiteBIT Group said,

“Expanding into the Australian market presents a unique opportunity to engage with a highly crypto-savvy audience and a region that plays one of the crucial roles in the Asia-Pacific Region. Our goal is to contribute to the economic well-being and financial independence of both Australian and Asian communities while driving the adoption of blockchain technology on a global scale.”

WhiteBIT launched its dedicated platform WhiteBIT.au for the Australian market at the end of 2024, after months of preparation for regional requirements. Australia is one of the countries with a generally favorable crypto climate, with 39 points on its index of crypto adoption, on par with European countries. 

WhiteBIT has already secured a registration with AUSTRAC as a Digital Currency Exchange Provider. The market also has an Independent Remitter Dealer license, in preparation for scaling its activities. The exchange is focusing on building a local team in Australia. 

The exchange opened with simple spot trading, and is now working on expanding to its full set of products offered on other markets. The goal of WhiteBIT is to provide high-quality products within the regulatory framework of each country.

The centralized market operator expects to extend its streak of onboarding users. For the European market, WhiteBIT onboarded 8M registered users from seven countries. The WhiteBIT Group reaches more than 35M users worldwide, constantly focusing on regions with growing demand. 

Australia has shown a drive toward crypto investments, calling for more developed crypto infrastructure in the region. WhiteBIT has prepared fast and secure transactions, with a growing list of trading tools coming soon. 

Australia expands crypto ownership

Recent research showed that 9.6% of Australian investors own at least some digital assets. The country retains a stable economy, with signs of growing popularity of crypto among younger Australians.

The region has relatively strict regulations, but remains an attractive venue for crypto businesses. High levels of personal wealth and interest in self-curated personal finance are also adding to the demand for crypto trading and investment. WhiteBIT’s goal is to make crypto accessible to any local user, capable of making decisions on their personal finance. 

WhiteBIT already handles over $878M in daily trading traffic, spanning over 300 trading pairs. WhiteBIT is in the top 15 of exchanges based on trust score, on par with KuCoin and other major markets. 

WhiteBIT aims to follow the latest regulations and keep a clean public profile as one of the top transparent exchanges. Founded in 2018, the platform has expanded globally, collaborating with VISA, while supporting FC Barcelona, Trabzonspor, and the Ukrainian national football team. WhiteBIT partnered with Bequant to offer professional access to high-volume trading. The exchange is also preparing for a live trading competition to showcase its derivative products.