The Trump family’s financial project, World Liberty Financial (WLFI), transferred $47m of treasury funds into Bitcoin (BTC), according to on-chain data. The transaction happened after Donald Trump took the oath and became the 47th President of the United States on January 20, 2025.
The investment was executed using Wrapped Bitcoin (WBTC), an ERC-20 token backed 1:1 with Bitcoin. According to Etherscan data, Cow Protocol, an intent-based trading platform, transferred $4.7m into more than 44 WBTC. The purchases were said to have been done in tranches, which gave a pointer to their deliberate approach.
Blockchain analytics firm Arkham Intelligence Insights also identified the transactions in a post on X, pointing out that WLFI rotated its treasury into Bitcoin before the inauguration. “The instant he was sworn in, Trump’s project World Liberty FI bought $4.7 million USD of Bitcoin,” Arkham stated.
According to Cryptopolitan, the total assets of WLFI are now more than $321 million. Some of the notable holdings are ETH $160 million, USDT $73 million, and USDC $53 million. The company also has $11 million in WBTC and significant investments in LINK, AAVE and TRX.
The venture also received attention for its meme coins TRUMP and MELANIA. TRUMP spiked to a $10 billion market cap with a price of $53 before stabilizing. At the same time, MELANIA reached a $1.6 billion market cap and entered the list of the top 100 cryptocurrencies.
Today, the venture also revealed that it sold all of its initial token offerings, with an additional supply being offered at a 230% profit due to “massive demand.”
“We’ve completed our mission and sold 20% of our token supply,” the platform stated in an X post. “Due to massive demand and overwhelming interest, we’ve decided to open up an additional block of 5% of token supply.”
Market reacts to Trump-linked crypto moves
Bitcoin jumped to an all-time high of $109,000 on January 20 as WLFI made massive investments and the market cheered for Trump’s inauguration. However, the price returned to $103,000 after the President did not mention cryptocurrency in his speech.
A White House briefing presented the key goals of the second Trump term. They include securing energy dominancy, increasing public safety, improving the government’s efficiency, and supporting “American values.” His “America First Priorities” did not mention digital assets or their possibilities to become the driving force for American progress.
World Liberty Financial has partnered with other blockchain leaders such as Chainlink and Aave. In November, WLFI adopted Chainlink’s cross-chain communication protocols. The company also suggested deploying the platform on Aave V3 to improve its capacity and security.
In a notable move, WLFI bought Ethereum Name Service (ENS) domains like trumpcoin.eth and worldliberty.eth. This has led to people making speculations about the possibility of future cryptocurrency projects under Trump’s name.
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