Question 1

Why are iPhone 18 Pro prices going up?

Accepted Answer

Memory is the main driver. TrendForce says the 256GB Pro model's memory cost nearly 400% more in the third quarter of 2026 than a year earlier, because AI data centers are consuming a growing share of global DRAM and NAND supply.

Question 2

How much could the iPhone 18 Pro cost?

Accepted Answer

TrendForce expects Apple to raise Pro and Pro Max prices by 10% to 20% at launch, up from the firm's earlier June forecast of a 14% to 18% rise. Apple has not confirmed exact prices ahead of its September 9 event.

Question 3

When will Apple reveal the actual prices?

Accepted Answer

Apple is expected to confirm pricing at its "Surprise and Shine" event on Wednesday, September 9, 2026, where it will debut the iPhone 18 Pro, Pro Max and its first foldable.

TrendForce

Apple to lift iPhone 18 Pro prices 10-20% as memory costs quadruple

One sharp brief.
Every day.

TrendForce

Apple to lift iPhone 18 Pro prices 10-20% as memory costs quadruple

One sharp brief.Every day.

One sharp brief.
Every day.