Question 1

When will USDC first appear on Chelsea's shirt?

Accepted Answer

The Circle and USDC branding debuts on Sunday at Chelsea's first home Premier League game of the season, against Brighton and Hove Albion at Stamford Bridge.

Question 2

Does Circle have UK regulatory approval for the deal?

Accepted Answer

Yes. Circle holds an FCA electronic money issuer license in the UK, which matters because the regulator warned clubs in June about sponsorships with unauthorized crypto firms.

Question 3

How much is the Circle-Chelsea sponsorship worth?

Accepted Answer

The value and duration of the agreement were not disclosed by either party.

Chelsea FC

Circle’s FCA license clears USDC for Chelsea’s front-of-shirt deal

One sharp brief.
Every day.

Chelsea FC

Circle’s FCA license clears USDC for Chelsea’s front-of-shirt deal

One sharp brief.Every day.

One sharp brief.
Every day.