Question 1

How do Amazon's AI-generated search images work?

Accepted Answer

As a customer types descriptive words into the Amazon Shopping app search bar, AI-generated product images appear below the autocomplete suggestions. The images update in real time with each word added. Tapping a generated image directs the shopper to results featuring visually similar real products.

Question 2

Which product categories support AI-generated search images on Amazon?

Accepted Answer

The feature is currently available for apparel and home categories for U.S. customers on the Amazon Shopping app for iOS and Android. Amazon plans to add more categories over time.

Question 3

What other AI shopping features did Amazon announce?

Accepted Answer

Amazon outlined several visual search tools in the same blog post. "Shop by style" generates outfit collages in search results organized by themes. Amazon Lens Live uses your camera to match real-world objects with products. You can also add text to image-based searches. An iOS lock screen widget for instant visual search is included too.

Android

Amazon adds AI generated images to search bar amid skepticism

One sharp brief.
Every day.

Android

Amazon adds AI generated images to search bar amid skepticism

One sharp brief.Every day.

One sharp brief.
Every day.