Reliance jumps ship to Zcash, sells off BTC, ETH, ADA, XRP reserve

Reliance has jumped on the Zcash bandwagon, abandoning its earlier strategy of crypto diversification, which included purchases of Bitcoin, Ethereum, Cardano, and XRP between September and October 2025.

Reliance announced the change on November 25, 2025, after its new Crypto Advisory Board, led by Blake Janover, reviewed the strategy.

Reliance has traded in its diversified digital asset portfolio for a consolidated one on ZEC. Reliance says Zcash’s privacy-forward design aligns more directly with its long-term goals and institutional needs.

Reliance has sold off its Bitcoin, Ethereum, Cardano and XRP reserves

After spending months acquiring digital assets, including Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), and XRP, Reliance Global Group, Inc. has now liquidated all its holdings and combined its entire digital asset treasury (DAT) into Zcash (ZEC).

According to the company, the review showed that Zcash offered the “most compelling long-term opportunity” when compared to the rest of the assets previously held by the firm. The CAB advised that Zcash’s privacy architecture, compliance features, and institutional flexibility are better suited for Reliance’s treasury strategy.

Just weeks ago, Reliance was actively expanding its blockchain assets. It purchased Ethereum and Cardano earlier in September, made its first Bitcoin acquisition shortly after, and added XRP to its portfolio on September 30 as part of a diversification strategy.

Reliance described its initial financial strategy as “disciplined diversification” focused on digital assets with strong fundamentals. XRP was chosen for its speed, low cost, enterprise banking adoption, scalability, and efficiency. Earlier in September, Reliance also said that Bitcoin was a long-term store of value and stated that Ethereum and Cardano were core blockchain platforms.

Why Zcash?

Zcash is built on Bitcoin’s foundational UTXO structure and fixed supply, but it gives its users access to advanced privacy features through zero-knowledge cryptography, specifically zk-SNARKs.

Reliance stated that these features give ZEC a unique blend of security, selective privacy, and enterprise-grade control.

ZEC supports both transparent and shielded transactions and allows institutions to maintain auditability when needed or protect sensitive financial information when necessary. Institutions using Zcash can share transaction records with auditors or regulators privately, which the company views as essential for future regulatory environments.

Zcash’s upgrades, like Sapling and Halo 2, are examples of the company’s continued innovation in efficient private transactions.

Reliance also stated that Zcash’s design supports sensitive operations such as cross-border movement of funds and competitive financial activity.

ZEC recently appreciated by over 1,200% in 90 days, and Reliance said it believes this momentum is still in its early stages.

Ezra Beyman, the Chairman and CEO of Reliance, said the company’s new approach reflects “clarity, discipline, and long-term value creation.”