The new statement from OKX, a developer of Web3 technology and a cryptocurrency exchange, is about its first immersive metaverse fan experience, which is part of its “OKX Collective.”
On April 3, the company unveiled a partnership with Manchester City footballer Rben Dias, one of its brand ambassadors, named “Train Like Dias.”
It was announced fans will be able to virtually experience Dias’ preferred training methods and access guidance and advice. Throughout the metaverse of the OKX Collective, fans can participate in the experience.
The new immersive experience, according to OKX’s global chief marketing officer Haider Rafique, is another excellent illustration of what this technology provides and helps connect fans.
“Web3 offers a plethora of options that are only constrained by our own imaginations.”
In July 2022, OKX and Manchester City formally partnered. The platform has since hinted at potential Web3-content releases from additional players on the squad, including Alex Greenwood, Ilkay Gündoan, and Jack Grealish.
OKX on the latest metaverse advancement
As demonstrated by “Train Like Dias,” the metaverse is still uncharted territory for investigating linkages between physical reality and Web 3 applications. The latest metaverse advancement, however, has been marred by Disney purportedly disbanding its metaverse branch.
That happened only a week after allegations surfaced that prominent metaverse developer Animoca Brands had reduced the size of its metaverse fund by about $200 million. Animoca swiftly refuted those allegations.
On the other side, on March 12, South Korea established a “Metaverse Fund” with the goal of promoting metaverse activities there. Nissan, a maker of automobiles, has also lately registered numerous Web3 trademarks and tried with metaverse sales.
This comes at a time when the Seychelles-based cryptocurrency exchange OKX recently declared its intention to expand its services in Australia, which it believes is well-positioned to drive the adoption of cryptocurrencies in the next years.
The trading platform declared that moving forward, Australia would be an important market for the company’s expansion in a statement on March 29. More than 100 countries are served, according to the company. In Dubai, it was granted a temporary license in July 2022.