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OKX deepens crypto adoption in sport, partners McLaren racing

TL;DR Breakdown
  • McLaren and OKX to bring new generation of motorsport fans closer to the action to dial up the F1 fan experience.
  • OKX branding will be carried all over the McLaren MCL36 F1 cars, on the race suits and helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and on the McLaren F1 Team kit

OKX, one of the world-leading cryptocurrency platforms, announced a major multi-year partnership with McLaren Racing. This makes the crypto firm the Official Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022.

Apart from deepening crypto adoption in sport, the partnership also unites two global brands that value innovation and accessibility. As Official Primary Partner, OKX will be the most significant partner to McLaren Racing, the home to one of the most successful Formula One teams and greatest drivers.

The crypto firm’s partnership with McLaren will further help the crypto brand become a household name, with fans and traders becoming lovers of the firm.

On the 2022 Miami Grand Prix on Sunday, May 8th, OKX branding will be carried on the rear wing, front wing, mirrors, cockpit side, nose, and inner halo of the McLaren MCL36 F1 cars, on the race suits and helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and on the McLaren F1 Team kit and McLaren Shadow Team kit.

Okx, McLaren partnership to show integration between crypto investment, trading and racing

Per a press release by the crypto firm, the partnership would show people the parallels between investing, trading and racing.

In his reaction to the partnership, Haider Rafique, Chief Marketing Officer at OKX, said, “The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform. We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”

Zak Brown, CEO of McLaren Racing said “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. OKX is a long-established crypto brand that brings innovation, analytics, and accuracy to accomplish great things in a rapidly-evolving field.

“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all new levels.”

Muhaimin Olowoporoku

Muhaimin Olowoporoku

Muhaimin loves writing on crypto news aside from being a crypto enthusiast. He has a knack for analysing issues and updating people on what's happening around the globe. He believes that blockchain and cryptocurrency are the most useful systems of mutual trust ever devised.

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