Nikon will lift US prices on its cameras and lenses next month, saying new tariffs on goods from China leave it no choice. The increases start on June 23, 2025.
In a statement released Friday, Nikon said it remains “committed to providing the highest quality imaging products and value to our customers,” but that the tariffs have forced it to revise its pricing. The company did not say which cameras or lenses will cost more, nor how much prices might climb. Nikon added that it will keep an eye on any future tariff changes and could make further adjustments if market conditions shift.
Earlier this month, Nikon reported its latest financial results and warned that the tariffs could cut its profit for the coming fiscal year by 10 billion yen, roughly US $70 million. That estimate appeared in a summary of the quarterly results, reported by PetaPixel.
Nikon joins several other camera makers that have begun raising prices because of the same tariffs
Last month, Blackmagic Design, based in Australia, said it would hike the cost of its digital cinema cameras. The company also noted that the tariffs made its plan to open a factory in Dallas, Texas, financially unworkable.
In late April, Canon told analysts during its own first-quarter earnings call that it plans to raise prices in the United States, though it was still working out the timing and exact amounts.
According to DPReview, Canon said its US price hikes might expand to other regions if the tariffs spark a broader global slowdown.
Sony and Leica have also announced price increases in recent weeks. At the same time, Fujifilm briefly paused US pre-orders for several models, including the X-M5 and X100VI, because of the added costs. Lens maker Sigma has likewise said it will adjust prices, although it has not yet shared the details.
With Nikon’s adjustment set to take effect in just under a month, buyers who have been waiting on models like the Z5 II may want to act soon before costs climb.
