McAfee and Lenovo have collaborated to launch an AI-powered tool to combat deepfake threats. The tool will initially be available on select Lenovo AI PCs. Igor Bergman, Vice President of Lenovo Cloud and Software also cited the growing concern about deepfakes, which is higher now than a year ago.
McAfee announced the launch of its new AI-powered tool developed in collaboration with Lenovo. The tool is designed to analyze video content in real-time. It said the tool will alert users to potential AI-altered content within seconds.
McAfee AI deepfake detector to launch on select Lenovo AI PCs
Details from the announcement reveal that the deepfake detector will initially be available for select new Lenovo AI PCs. The software will also be available for the laptops purchased, starting today in the US, UK, and Australia.
Speaking about the collaboration between both companies, Roma Majumder, Senior Vice President of Product at McAfee said:
“At McAfee, we’re inspired by the transformative potential of AI and are committed to helping shape a future where AI is used for good. Teaming up with Lenovo boosts our ability to deliver the most effective, automated, AI-powered deepfake detection,”
According to a study conducted by McAfee, victims have reported losses ranging from $250 to over half a million dollars. McAfee reported that they trained the software with almost 200,000 samples to determine the originality of the video.
More people are getting concerned about deepfakes
While citing data, Igor Bergman, the Vice President of Lenovo Cloud and Software, mentioned in the announcement that nearly two-thirds of people are more concerned about deepfakes now than they were a year ago.
McAfee’s announcement also spoke about the serious risks of deepfake technology. These include consumer fraud through fake celebrity endorsements, political manipulation, the rapid spread of misinformation and personal attacks, etc.
The use of deepfakes has far-reaching implications for women and even girls. The city of San Francisco recently sued 16 websites over AI nudification. These websites were spreading deepfake nudes of real adults and even minors. In more concerning developments, these websites had a combined 200 million visits in the first half of 2024.
Deepfake videos of Elon Musk and the Ripple CEO have also been circulating on YouTube, with scammers using these celebrities’ faces to promote fake coins and fraudulent schemes.
