Professional sports leagues are a great way to tap into a retail market may it be merchandise or a cryptocurrency. Yes, mass platforms such as GLORY, an international company dedicated to promoting Kickboxing across the globe has taken Litecoin on board as a method of payment.
The company commenced their partnership with Litecoin Foundation this week and Litecoin is now the “official cryptocurrency” of the sparing sport. Kickboxing has followers across the globe since the game is among the oldest sparing sports of the world.
This is not just it, according to the official announcement the partnership would bring exclusive events and merchandise along with major events such as a meet and greet with the superstar. The promotion company would also offer exclusive seats on its website available only through Litecoin.
Charlie Lee, of the Litecoin foundation, is also optimistic that Litecoin would be able to leverage GLORY’s global fan following especially the young followers to promote the cryptocurrency and the technology as a whole.
This is not the only partnership Litceoin has been able to score, Litecoin also secured a partnership with car company Subaru earlier in February 2019. Users can also buy Subaru at any Bob Moore Auto Group dealerships.